You’re the man people rely on, strong, successful, always in control. But alcohol? It’s quietly stealing your presence, your edge, and the respect you’ve worked so hard to earn. This is a woman’s message to men who drink too much. An invitation to come home to the man your family admires. The one your kids trust. The one your wife misses. You don’t need to hit rock bottom to make a change. You just need to remember who you really are.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In today's impactful episode, Coach Matt and Coach Jason dive deep into the intriguing topic of the "Dry Drunk" phenomenon, individuals who give up alcohol but don't address the root causes behind their drinking habits. Together, Matt and Jason share powerful personal insights, unpack the misconceptions around coping mechanisms, and highlight the vital steps you must take to move from white-knuckling sobriety into truly thriving as a happy, fulfilled non-drinker.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Tired of thinking about drinking? If you’re constantly trying to “drink less” but still feel stuck, this episode explains why moderation is mentally exhausting, and what neuroscience says to do instead.

We’ll cover:         •        Why “just one” keeps you in the loop.         •        The brain science behind craving and decision fatigue.         •        How a 90-day break resets your system, and your peace.

If moderation worked, you wouldn’t still be negotiating. There’s a smarter play. Let’s talk about it.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Ever feel like you're losing the daily battle against willpower? You're not alone. Coach Matt explains why your environment, not your discipline, is the true key to alcohol-free success.

Drawing on principles from the bestselling book, Atomic Habits, Matt shares how to consciously design your surroundings to work for you, not against you.

Learn practical strategies, from removing triggers in your home to changing your daily routes, to make your new healthy habits easy and your old patterns difficult

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Why do so many people drift away from their alcohol-free goals? Coach Matt argues it's often the lack of consistent routines.

In this episode, he provides a science-backed guide to building the morning and evening routines that act as powerful anchors for your new life.

Learn why starting small is the key to creating habits that stick, how routines reduce decision fatigue, and the specific actions you can take to rewire your brain for lasting success.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Summer parties and barbecues can feel intimidating when you're not drinking. In this practical guide, Coach Matt shares his ultimate playbook for socializing alcohol-free with confidence.

Learn actionable strategies like the "10-Minute Rule" to ease social anxiety and the "Irish Goodbye" for a smooth exit. This episode provides the tools you need to navigate any summer event and connect authentically, proving you don't need a drink to enjoy yourself.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode of the Alcohol-Free Lifestyle Podcast, Matt and Jason open up about navigating seasonal triggers, lingering alcohol cravings, even years into being alcohol-free, and the powerful tools that keep them grounded.

Discover how controlling your breath, posture, words, and focus can help you stay resilient, emotionally balanced, and connected to your alcohol-free path.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com

You wouldn’t invest in a stock with declining returns, mounting risks, and fake rewards, so why keep pouring into alcohol? This episode unpacks the hidden costs of drinking through the lens of value, logic, and self-trust.

Discover why high-achieving professionals stay stuck in a losing game, and how to start making deposits into something that actually grows: your clarity, confidence, health, and peace. If alcohol is a failing stock, it’s time to stop living like it, and start building something better.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you feel stuck, knowing you want to change your relationship with alcohol but waiting for the “perfect time”? In this episode, Coach Victoria English uses the powerful metaphor to explain why you might be frozen in the “almost phase”.

She reveals how the mental exhaustion of debating your drinking and the myth of “being ready” can keep you from moving forward. Discover why clarity and relief don't come from standing still, but from taking that first, single step.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode, Coaches Jason and Matt explain how this simple mental practice can help you build the alcohol-free life you want. They share the science behind it, including a study where visualization improved performance by 23%, and give you actionable tools like “playing the tape forward” to consciously create your future.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear