Why is Gen Z spending over $20 billion less on alcohol annually than previous generations? Coaches Matt and Terry explore this significant generational divide and what it means for the future of drinking culture.

They discuss how the rise of the alcohol-free lifestyle as a mainstream health trend, coupled with a more honest conversation about alcohol's impacts, is changing the landscape. Discover what we can all learn from Gen Z's empowered choices and why it's becoming easier than ever to question alcohol's role in a life of wellness.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear