What often begins as a social lubricant can lead to a cycle of isolation, a feeling that can intensify on an alcohol-free journey. Coaches Matt and Jason explore the neuroscience behind why loneliness can feel like physical pain and create a feedback loop that makes it hard to break.

They share a powerful reframe, shifting the perspective from painful loneliness to empowering solitude. Learn how to break the cycle with small acts of connection, and discover how to find a new richness in yourself and the world around you.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear