August 30, 2024

“Burn It to the Ground”: How Ron Frame & Champion Exteriors Grew from $2.7MM to 6.5MM to (on Target) for $10MM in 18 Months—with NO Insurance Work

1 hour 1 minute

From losing money and frustration to everything changed in 18 months. From $2.7MM in sales to $6.5MM in 18 months… and making money. And now the company is on target to do $10MM at the end of 2024. This is the story of Ron Frame of Champion Exteriors in Hainesport, NJ.

Ron is a fourth-generation roofer. He knew there must be a better way to run a roofing business. He found CertainPath and has transformed everything. Along the way, he’s lived by the mantra: “Burn it to the ground.” It means that sometimes you must make radical change and start over to grow.

If you’re looking to transform your business quickly, this is a must watch/listen interview. Ron outlines how he completely “burned to the ground” both his call center and roofing repair division. He went from not understanding his financials and daily KPIs to living by them daily. And he shares some insightful marketing tips that have helped him explode in growth, while so many other roofers are struggling to generate revenue.

Show Notes

The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.

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pulseM + Customer Lobby. Is maximizing reviews and referrals a priority for your business in the second half of the year? pulseM and Customer Lobby are proud partners of CertainPath and can help you achieve more reviews and repeat business by working together to create value at each touchpoint in your customer journey. Increasing your amount of Google reviews has a large impact on gaining more repeat and referral business. pulseM can help you achieve up to 3x more reviews by automating review requests at the end of each job, and then, Customer Lobby’s unique algorithm follows up with your customer base at the optimal time to produce a response. Customer Lobby’s direct mail postcards give your customers an extra way to keep your company top-of-mind when they need to schedule their next appointment with you! If you’re looking to hear more about how we partner with CertainPath members or view a free demo for pulseM and Customer Lobby, we’d love to connect with you! Visit https://get.pulsem.me/pm-plus-certainpath to get started.

Reece. Reece is a leading supplier for Pros in the Plumbing, HVAC, Waterworks, and Bath and Kitchen industries. For over 100 years, Reece has been committed to helping Pros like you build your business by providing access to top-quality products backed by the resources, service, and support of product experts. On the job and need supplies but can’t get away? Reece will come to you. They make it easy to keep your job moving forward with their Rapid Delivery services. In just 2 hours, Reece will deliver to any job within 15 miles of participating branches. It’s just one more way to prove Reece works for you. Visit Reece.com to learn more about Reece – your trusted supplier and partner.

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