Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.

In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business. 

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• Check out Elle's biz: https://foldup.com.au/