Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.

Show Highlights:

• Introduction to Candi and Her Business (00:00:02):
  • Meet Candi, owner of Candi Specialist Petals, based in the Twin Cities.
  • Overview of Candi's current business model focusing on daily orders and her desire to grow her wedding business.
• Current Operations and Challenges (00:01:16):
  • Candi manages 10-20 daily orders, seven days a week.
  • Discussing the balance between daily deliveries and personal life.
  • The impact of wire services like Teleflora and FTD on her business.
• Strategies for Transitioning to Weddings (00:09:04):
  • Importance of having a dedicated wedding website or section on the existing site.
  • Analyzing where daily orders are coming from and optimizing for profitability.
  • Creating an a la carte wedding program to streamline smaller wedding orders.
• Marketing and SEO Tips (00:15:25):
  • Enhancing the visibility of wedding services on the current website.
  • Importance of SEO for a separate wedding site.
  • Utilizing social media to attract wedding clients and showcase floral designs.
• Styled Shoots and Content Creation (00:21:06):
  • Planning a styled shoot to build a portfolio of wedding work.
  • Capturing high-quality photos and videos to use on websites and social media.
  • Collaborating with venues and planners for impactful styled shoots.
• Building an Instagram Strategy (00:24:29):
  • Creating a consistent posting schedule focusing on wedding content.
  • Engaging with potential clients through themed posts like "Wedding Wednesday."
  • Overcoming the fear of showing up on camera and connecting with the audience.
• Conclusion and Final Advice (00:29:04):
  • Recap of the key takeaways for transitioning to a wedding-focused business.
  • Encouragement and motivation for florists looking to expand their services.
  • Follow Candi on social media for more floral inspiration and updates.

Links Mentioned:

• Follow Candi on Instagram: Candi's Precious Petals
• Examples of a la carte wedding programs: Native Poppy, Ergo Floral

Find out more about Candi's business here - https://linktr.ee/candispreciouspetals

Don’t forget to follow us on @‌thefloralhustle and visit our website at thefloralhustle.com for more resources and episode updates. If you enjoyed this episode, please leave us a review on Apple Podcasts!

Thank you for tuning into The Floral Hustle. Join us next week for another insightful episode designed to help you bloom in the business of flowers! Want to be featured on a Biz Breakthrough Coaching Episode? Apply at https://docs.google.com/forms/d/e/1FAIpQLSdb0y1UXFqVNCbyhp92V1x4r8RSGEIlJ6MJIBHiY_4aZ52aMw/viewform?usp=sf_link