The story behind how the co-authors discovered each other on LinkedIn and how strong personal brands led to the collaboration. Together they write the world's first book on LinkedIn Company Pages. 

Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Lynnaire Johnston – Co-Author Business Gold and CEO LinkAbility. The key moments in this episode are:

· The power of commenting.

· Co-opetition - a collaboration between competitors.

· The power of collaboration and complementary skill sets.

· Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages the book. 

· Why your business needs a LinkedIn Company Page. 

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond