Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible on LinkedIn, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt? The key moments in this episode are: 00:00 Introduction 06:55 What is buyer-centric social selling? 10:24 Traditional Sales vs Buyer Centric Social Selling 16:38 What mindset works best for effective social selling? 22:49 How can you empower and enable employees to shine on LinkedIn? 29:12 Super connected enterprises – what lies ahead? Connect with Steve Watt on LinkedIn - https://www.linkedin.com/in/stevewatt/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

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