In this episode, Jesse sits down with Vedant Pradeep, the co-founder and CEO of Reframe—the #1 neuroscience-backed app helping over 3 million people drink less and live more. Together, they explore how behavioral science, daily habit loops, and community-based tools are reshaping what recovery and moderation can look like.

Vedant also introduces Liquid Luck, a new line of functional, alcohol-free beverages designed to help reduce cravings, manage stress, and create a smarter alternative to traditional drinking rituals.

This episode isn’t about theory—it’s about tools. Whether you're sober curious, deep in recovery, or just looking to optimize your habits, you’ll walk away with new ideas, renewed motivation, and actionable insight.

Topics Covered:

• The science behind cravings and cognitive overload

• Why Reframe is working when other tools haven’t

• How daily micro-habits and community drive real behavior change

• The vision behind Liquid Luck and how it works

• Why sustainable change starts with progress, not perfection

EPISODE LINKS:

• Try Vedant's new functional NA beverages: Liquid Luck: The Best Non-Alcoholic Drink To Ease Your Alcohol Cravings

• Learn more at SoberStrength.com

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Life's Too Short. TAKE IT BACK.

Sober Strength is a show to help you live healthier, happier, and more FREE. Hosted by USMC veteran, certified health coach, and non-profit healthcare leader Jesse Carrajat.  Tune in weekly for inspiring guests, science-backed insights, and motivating stories to help you start LIVIN the life you deserve. #SoberStrength