Doug Cunnington discusses the impact of algorithm updates on site traffic and whether sites can recover post-update. He acknowledges that he doesn't possess a definite answer but provides several observations and tips.

He discusses the use of various platforms, such as YouTube, LinkedIn, and Twitter, to generate traffic.

Doug also brings up the importance of having an email list and a blog.

Doug stresses the relevance of E E A T (Experience, Expertise, Authoritativeness, Trustworthiness), building solid backlinks, and focusing on creating good content that caters more to the visitor than to Google’s algorithm.

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