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In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the question so many independent hairstylists are asking in 2025: Do I really need social media to grow my clientele? If you’ve ever felt burnt out, overwhelmed, or just plain tired of posting to Instagram without seeing results, this episode is your reality check and your roadmap.

With special guest Jodie Brown, Hunter breaks down what it actually takes to grow a thriving hair business without relying on reels, likes, and hashtags. From local marketing strategies to passive visibility tools, they explore how stylists can still get new clients—without spending all day on their phones.

Key Takeaways:

📉 The Truth About Stepping Back: Learn what really happens when you stop posting, and how to know if your business can handle it.

📍 Marketing Beyond Instagram: Explore proven offline and non-social strategies—like website optimization, review platforms, and lead capture funnels.

🧠 Know Your Ideal Client: Discover how client behavior has changed in 2025 and why blindly ditching Instagram may not align with your dream clientele.

💬 The Referral Trap: Are word-of-mouth bookings enough in today’s market? Hunter shares why stylists still need a consistent, strategic marketing plan—even if they’re fully booked.

💡 Reframe Your Funnel: If you don’t want to post daily, learn how to repurpose social as a nurture tool instead of a discovery platform.

Why You Should Listen:

Ready to delete Instagram—or just post a little less? You’re not alone. But before you ghost your followers, you need a plan. This episode gives you the clarity to build a modern marketing strategy that matches your strengths, speaks to your dream clients, and works even when you’re not online 24/7.

If you’re craving a smarter way to grow your business—one that doesn’t burn you out—tune in to find out what really works (and what’s just noise).

Check out the episode referenced on today's episode: Maximizing, Managing and Preparing for Busier Times In Your Business

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