As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....

Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  

Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. 

Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.

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EPISODE 132.

Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/

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Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:

https://erinollila.ck.page/3ee1bb13e9

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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.