I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic!

During PT school, Greg became disillusioned by the harsh economic realities that overshadowed his dream of starting a private practice. So after graduation, he decided it was better to simply work in a corporate PT job. But that quickly led to burnout, which gave him the motivation to find a way out, and that eventually led him to investigate the cash-based practice model. Armed with that information, he laid the groundwork to start a practice during his residency program; and in 2017, he opened his doors. Unfortunately, the flood of business he’d anticipated was more like a slow trickle. He spent the next 2.5 years experimenting with marketing efforts that didn’t bear much fruit and finally concluded it was time to get some professional guidance in my Cash-Practice Mastermind group.

In this interview, you’ll hear how Greg got started, what he learned along the way, and what really took his practice from struggling to successful in a few short months. He shares exactly how he uses a podcast that costs around $60-$75 per episode to turn an incredible 20-25% of his guests into referral partners. And he describes how working with two different coaches completely transformed his results just a few months.

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