In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time.

When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also redefined what personalized, high-end care looks like in physical therapy, and how it can provide "$50K days" and serve patients for life rather than just short term plans of care..

In this episode, Lilly and I take a deep dive into her remarkable journey, exploring the bold decisions, the challenges, and the strategies that led to her successful transition out of network.