Stephan Aarstol founder of Tower Paddle Boards comes on the show to talk about the origin story of his company Tower Paddle Boards. Stephan's company was named one of the top 10 companies to go on Shark Tank and he provides a ton of insight into what it is actually like before, during, and after the show. We'll touch on a framework you can use to evaluate and disrupt ecommerce verticals as well as some very smart strategies Stephan has used to grow his business.