Having to issue a public apology as a CEO is stressful... and that stress can lead to some bad choices. Jason and Nicole call up PR and branding expert Aliza Licht to unpack the apology delivered by the CEO of Kyte Baby... and then the apology for that apology. Aliza explains what the CEO should have done, and Nicole shares about a time she needed to apologize herself.

Subscribe to Aliza's podcast Leave Your Mark, now part of the MNN network, here, or wherever you're listening now.