“Communications are by and large just as poor today as they were twenty or thirty years ago when we first became aware of the need for, and lack of, adequate communications in the modern organisation”, wrote Peter Drucker on The Effective Executive in 1966. He was right then and still is now. 

CEOs have not made communications a priority in their organisations, preferring to focus on something more quantifiable, such as financial metrics. This is the wrong approach because without top-notch communications, you will never build a top-notch company. It’s as simple as that. In episode of CEO Playbook we will let you into the secrets and pitfalls when it comes to designing and implementing a communications strategy.