In today's episode, Steve is joined by Cessie Cerrato, public relations and social media marketing expert. Prior to founding her own agency, Cessie C. Communications, Cessie led global PR, and social media influencer brand partnerships in her role as Vice President of Public Relations for Palace Resorts and Le Blanc Spa Resorts, a chain of ten luxury resorts in Mexico and Jamaica. During her career, she has delivered impressive public relations results for top brands including Visit Mexico, Visit Cancun, Aeromexico, Expedia, Avis Budget Group, the Israel Ministry of Tourism, Hotel Wales New York, ESPN Deportes and Bacardi. Since starting her own agency, Cessie C. Communications, she has drives results for clients in the lifestyle, beauty, travel, and hospitality sectors.

Throughout this episode, Cessie shares her career journey in marketing and PR. She talks about her early jobs in hospitality, what it was like working PR for hotels in Miami, what gave her the courage to move to New York City, why relationship building is pivotal for growing your business, the impact social media has had on PR and marketing, and what it's been like since starting her own agency.

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