In this powerful episode of the Law Firm Growth Acceleration Podcast, we dive deep into demand marketing and show you exactly how to get your firm to the top of Google search results—where ready-to-hire clients are looking for help right now.

You’ll hear the story of “Rear-End Mike” and how strategic PPC, SEO, and retargeting tactics led him from accident to action—and why understanding the client journey is key to making marketing dollars work.

We break down the four major Google real estate types (LSAs, Search Ads, Local SEO, and Organic SEO), introduce the WHAM method (Word Alignment Marketing), and unveil the Niche Demand Blueprint—an eight-part keyword strategy designed to unlock overlooked client segments and dramatically increase your ROI.

If you're ready to stop wasting ad spend and start attracting high-quality leads, this episode is a game-changer.