July 21, 2025

Chasing Potential With James 'Iron Cowboy' Lawrence

1 hour

On this episode of The CLS Experience - get ready for an exhilarating conversation with endurance legend James "The Iron Cowboy" Lawrence, who has redefined the boundaries of human potential with his staggering achievements like the 50-50-50 triathlon and the Conquer 100. He is, the “toughest man on the planet” and he’s a multiple Guinness World Record holder, an unstoppable endurance athlete, and one of the top 50 fittest freaks according to Sports Illustrated, BIG facts. With two Guinness World Records under his belt, he pushed the limits of human endurance with the 50/50/50 challenge - completing 50 full-distance triathlons in 50 states in 50 days, no big deal. But that wasn’t enough for him. On June 8, 2021, he achieved the remarkable Conquer 100, completing 100 consecutive full-distance triathlons to inspire individuals worldwide to tackle their own challenges. He then completed one more for a total of 101 in 101 consecutive days. His journey of pushing boundaries resonates with students, teachers, professors, and individuals alike. Despite being an ordinary guy, his extraordinary personal story is a compelling blend of laughter, tears, reflection, and inspiration, motivating everyone to push past their perceived capabilities. This episode will challenge you to think bigger and reconsider your perceived limitations. Please welcome "Iron Cowboy" James Lawrence.

12:50 - Finding Hope Through Challenges

25:16 - Mastering Basics for Success

38:28 - Building Resilience Through Experience

41:56 - The Power of Being Present

48:17- Trusting the Process for Big Goals

Check out James most recent book 'Iron Hope' Here: and connect with him on Instagram Here:

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