Welcome back to Episode 93 of The Scratch Agency Podcast! In this episode, your hosts sit down with Lars Kristiansen, the VP of Business Development at KEL Insurance Services, to uncover his journey and insights on thriving in the hospitality insurance niche.

Lars shares his experiences transitioning from New York City to joining his mom's insurance agency, integrating digital marketing strategies, and overcoming the challenges of introducing new ideas to an established agency. If you're interested in sales, marketing, or growing an insurance agency within a specific niche, this episode is packed with valuable tips and actionable strategies!

🕒 (00:00) - Introduction

🕒 (01:54) - Transition from NYC to joining his mom's insurance agency  

🕒 (02:52) - Lars' passion for the hospitality industry  

🕒 (03:20) - Incorporating digital marketing strategies into the insurance business  

🕒 (05:44) - Challenges faced when introducing new ideas to an established agency  

🕒 (06:41) - The importance of showing progress and results when implementing changes  

🕒 (09:58) - Prospecting methods and focus on the hospitality industry  

🕒 (10:55) - Prospecting strategies: email marketing, cold calling, and networking  

🕒 (18:36) - Importance of carrier access in the hospitality niche  

🕒 (20:52) - Leveraging technology such as website forms for prospecting  

🕒 (22:18) - Impact of COVID-19 on the hospitality insurance sector  

🕒 (26:10) - Balancing agency growth with maintaining quality service  

🕒 (28:08) - Common challenges and coverages discussed during nightclub proposals  

🕒 (30:01) - Addressing exclusions like firearms and subcontractor limitations in policies  

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