Ever wondered why AI isn't the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That's relevancy. AI alone won't give you that. Today on the podcast, I'm busting the "generalized AI trap" and showing you how to use AI to amplify gold—not scrap.

Listen in and discover: • Why your shiny new AI is just speeding up bad messaging • The one mindset shift you must make before typing a single prompt • How speaking with laser‐focused relevancy stops scrolls and sparks sales • A 30-minute "Launch Messaging" system to churn out every email, script, and ad • The three ways you can approach AI (and which one wins every time) If you're done with faster "fail" content and ready for AI that actually moves the needle, this episode is for you.

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