How to Get Found on ChatGPT Before Your Competitors Do

A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her.

This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first.

Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before turning that expertise toward one question: how do small businesses get found? She now teaches entrepreneurs how to show up in both Google and AI search. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. No launches. No ads.

In this episode, Rachel breaks down how AI tools decide which businesses to recommend, how to find the right keywords, and the three mistakes keeping most online business owners invisible. The window is open. This is where you start.

RESOURCES MENTIONED IN THIS EPISODE:

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Etched Marketing (Rachel's website)

Marketing for Entrepreneurs Podcast

Rachel Lindteigen on Instagram

ChatGPT

Claude

Perplexity

Yoast SEO Plugin

WordPress

Squarespace

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words.

2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come.

3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.MORE FROM ME

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