In this episode of the Small Business PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.

Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand.

If you want to future-proof your business in the age of ChatGPT and Perplexity, this episode is your roadmap.

Why AI Visibility Is the New PR Metric

Gloria explains why being discoverable inside AI is now the ultimate growth lever. If your brand isn’t showing up in AI search results, you’re invisible to millions of potential customers.

She shares how she herself became the top result for “#1 small business PR coach” on AI platforms—without spending a dime on SEO—just by using strategic PR visibility and consistent pitching.

How to Use AI Tools to Get Featured Faster

Gloria reveals her go-to workflow for writing and researching the perfect pitch using Perplexity and ChatGPT—and how founders can land press features in under five minutes.

Tools and tactics she covers:

• Perplexity: for real-time journalist research and trend insights
• ChatGPT or Claude: for refining your final pitch copy
• The CPR Method: Gloria’s proven formula for pitching with Credibility, Point of View, and Relevance

The Evergreen PR System That Feeds Your SEO

PR isn’t one-and-done. Gloria shares how one feature can be turned into dozens of content pieces—newsletters, reels, blog posts, and backlinks that strengthen your SEO and AI ranking.

She breaks down how founders can create an interconnected web of links through:
 ✅ Media pages showcasing features
 ✅ Repurposed podcast interviews
 ✅ Press releases indexed on Google

Final Takeaway

PR is no longer just about getting featured—it’s about being found.

To win in the age of AI search, you need:
 ✅ Consistent, earned visibility
 ✅ Updated content across all platforms
 ✅ A clear, unified brand story

When AI knows who you are, your customers will too.