In this episode, Rob Wilson breaks down how breathing, stress, and performance are actually connected and why breathwork isn’t a shortcut around hard work, but a way to make hard work more sustainable.We talk about CO₂ tolerance, why panic is usually carbon dioxide and not lack of oxygen, and how high-performing athletes, fighters, and military operators can recover faster between efforts by changing how they breathe under stress.Rob explains why breathwork isn’t a one-size-fits-all solution, why capacity still matters, and how coaches should adapt tools to the culture, goals, and environment of the people they’re working with. We also get into nasal breathing, heart rate recovery, conditioning mistakes, jiu-jitsu, sandbags, valsalva vs breathing with load, and how intensity can sometimes be used to hide psychology.Along the way, things take a turn into AI books, Morning Glory Milking Farm, and how to “sound less fat” when you’re out of shape.This episode is about making hard things easier without avoiding hard things.Follow Rob:https://www.instagram.com/thecheckenginelight/https://www.wilsonhealthandperformance.com/CHAPTERS:00:00 - Intro00:52 - Morning Glory Milking Farm05:48 - Breath Work for Different Populations13:02 - Benefits of Nasal Breathing16:08 - Nasal Breathing Techniques18:30 - Breathing as a Superpower25:28 - CO2 Tolerance in Breathing26:18 - Efficient Breathing Strategies27:47 - Managing Breathing Costs and Reserves31:07 - Body pH Regulation and Breathing38:34 - Methylene Blue Overview43:25 - Importance of Diaphragmatic Breathing52:39 - Free Diving Techniques1:00:00 - Effects of Nasal Breathing1:02:49 - Breathing and Weightlifting1:04:10 - Breathing and Force Production1:11:24 - Good Life Proteins: Quality Meat1:17:00 - Tips to Sound Less Fat1:22:34 - Understanding 1+11:25:30 - Inspiratory Muscle Trainers Discussion1:29:56 - Where to Find BrianSpecial perks for our listeners below!🥩 HIGH QUALITY PROTEIN! 🍖 ➢ https://goodlifeproteins.com/ Code POWER to save 20% off site wide, or code POWERPROJECT to save an additional 5% off your Build a Box Subscription!🩸 Get your BLOODWORK Done! 🩸 ➢ https://marekhealth.com/PowerProject to receive 10% off our Panel, Check Up Panel or any custom panel, and use code POWERPROJECT for 10% off any lab!🧠 Methylene Blue: Better Focus, Sleep and Mood 🧠 Use Code POWER10 for 10% off!➢https://troscriptions.com?utm_source=affiliate&ut-m_medium=podcast&ut-m_campaign=MarkBel-I_podcastBest 5 Finger Barefoot Shoes! 👟 ➢ https://Peluva.com/PowerProject Code POWERPROJECT15 to save 15% off Peluva Shoes!Self Explanatory 🍆 ➢ Enlarging Pumps (This really works): https://bit.ly/powerproject1Pumps explained: https://youtu.be/qPG9JXjlhpM?si=JZN09-FakTjoJuaW🚨 The Best Red Light Therapy Devices and Blue Blocking Glasses On The Market! 😎➢https://emr-tek.com/Use code: POWERPROJECT to save 20% off your order!👟 BEST LOOKING AND FUNCTIONING BAREFOOT SHOES 🦶➢https://vivobarefoot.com/powerproject🥶 The Best Cold Plunge Money Can Buy 🥶 ➢ https://thecoldplunge.com/ Code POWERPROJECT to save $150!!