Chew on This - Digestable DTC Content

By Chew on ThisBusiness Marketing

Chew on This - Digestable DTC Content episodes

September 25, 2023 $+5.5 billion in sales and 43x avg. ROI?! Here's How Eric Netsch Is Changing The Commerce Landscape
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In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.
Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.

0:14 - Cultivating our community is a key focus for us.
1:11 - We are joined by Eric Netsch to talk about Tapcart.
1:41 - Tapcart focuses on creating a retention and conversion strategy for brands.
2:03 - Tapcart primarily targets enterprise-level merchants.
4:03 - Mobile web and mobile experiences are crucial for e-commerce.
5:06 - Tapcart helps increase customer loyalty and lifetime value.
6:08 - Tapcart provides incremental value beyond Facebook and other channels.
11:03 - Tapcart helps merchants understand the effectiveness of their app.
20:09 - Building an app with Tapcart doesn't require extensive development knowledge.
22:17 - Tapcart offers features that benefit both consumers and brands.
27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers.
27:55 - Chubby's uses jokes in their push notifications to engage customers.
28:35 - Tapcart is a new messaging platform for brands.
29:05 - Tapcart allows merchants to send push notifications every hour if desired.
31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS.
32:03 - Tapcart provides free access to customers, making it an attractive option.
33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay.
35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit.
43:59 - Tapcart recommends using their developer tools to create unique experiences for customers.
45:09 - Building a strong community of loyal customers is important for e-commerce brands.
53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns.

I
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Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
57 min
September 07, 2023 From Michelin Star Restaurants to CEO and Founder of Stuffed Puffs, Michael Tierney Has Done It All!
From Michelin star restaurants to founding Stuffed Puffs, Michael Tierney has had a diverse career in the food industry. He emphasizes the importance of pushing boundaries and learning from failure. Building relationships, focusing on product innovation, and leveraging social media for marketing are crucial for success.
0:16 - Michael Tierney shares his perspective on the importance of not taking unnecessary risks in business.
1:11 - Tierney discusses his background in the restaurant industry before starting Stuffed Puffs.
2:09 - The significance of bringing innovation from food to retail is highlighted.
3:00 - Tierney talks about the value of building relationships with retailers to drive growth.
5:05 - The marketing strategies used by Stuffed Puffs are revealed, including social media, search, and influencers.
8:15 - Tierney shares his thoughts on the importance of standing out in a crowded market.
9:27 - The benefits of prioritizing retail partnerships over direct-to-consumer sales are discussed.
11:09 - The story behind the creation of Stuffed Puffs is shared, including the initial idea and product development process.
15:07 - Tierney emphasizes the importance of having a good product as the foundation of a successful brand.
17:00 - The process of product improvement and innovation at Stuffed Puffs is explained.
25:33 - Michael Tierney emphasizes the importance of focusing on a few key things at a time and solving them before moving on to the next challenge in business.
26:00 - The key hires at the beginning of a business are different from the hires as the business grows, and it is important to find the right people who can adapt to the changing needs of the company.
31:34 - Stuffed Puffs leverages social media, influencers, and search to market its products and create a strong presence in the industry.
34:14 - Stuffed Puffs aims to create a community around its brand and engage with consumers through platforms like apps to offer a more immersive experience.
37:29 - Stuffed Puffs advises new brands entering the retail market to focus on building strong relationships with retailers and understanding how to respond to consumer demands.
41:05 - Learning from mistakes and being able to pivot and recover quickly is essential in the food industry.
44:12 - Stuffed Puffs emphasizes the importance of pricing and product quality in attracting consumers.
45:02 - Stuffed Puffs plans to continue growing and expanding its products into different seasons and occasions, such as Halloween and Easter.
47:01 - Discipline, adaptability, and staying several steps ahead are key characteristics of successful entrepreneurs in the food industry.
Highlights
🌟 Michael Tierney’s background in food and culinary arts led him to venture into retail with Stuffed Puffs, revolutionizing marshmallows.
🏭 Building their own manufacturing facility and owning the intellectual property behind their unique product propelled Stuffed Puffs’ growth.
🛍️ Retail relationships and effective shopper marketing played a key role in Stuffed Puffs’ success, maximizing exposure and driving growth.
💪 The importance of a great product cannot be overstated, and continuous innovation and refinement are necessary for staying competitive.
🚀 Michael Tierney emphasizes the need for agility, adaptive decision-making, and a focus on both packaging and pricing to stand out in a saturated market.
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
52 min
August 24, 2023 How Snow Teeth Whitening became the largest DTC Oral Brand
🎯 Josh Snow, founder of Snow Teeth Whitening, discusses his entrepreneurial journey and the challenges he faced in building his brand.
Highlights
Josh Snow started as a website builder and later sold a successful digital agency before starting Snow Teeth Whitening.
He emphasizes the importance of sales channel diversification, geo diversification, and product diversification in building a successful brand.
Josh believes in the power of partnerships and collaboration, and he actively seeks out partnerships with other brands to expand his product offerings and distribution channels.
He highlights the significance of building brand equity and positioning in order to attract potential buyers or investors.
While Josh recognizes the appeal of creator-led brands, he also cautions against following trends blindly and emphasizes the importance of genuine businesses and monetizing influence wisely.
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
56 min
August 10, 2023 Learn all the CRO Secrets of 8 and 9 Figures Brands in less than an hour with Endrock Growth Agency
Ned from EndRock Software shares his experience with CRO and the value of working with the right agency.
Highlights
* 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining.
* 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points.
* 📱 Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while latency in the checkout process can greatly impact conversions.
* 💡 Ideation should be data-centric: Generate ideas based on specific metrics and pain points, and back them up with data and customer feedback.
* 💪 Celebrate progress: Implement the “endowed progress effect” by highlighting benefits and taking away perceived gains to enhance the subscription experience.
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
1 hr 9 min
July 27, 2023 How the Healing Company is building a 9 Figure Health & Wellness Rollup
The healing company is focused on the wellness space and aims to bring together a community of brands and founders to improve people’s lives. CEO Simon Belsham emphasizes the importance of patience, building a great team, and having a vision. He also highlights the value of transparency and the need to prioritize self-care.Highlights💼 The healing company aims to bring together wellness brands and founders to make a positive impact on people’s lives.⌛ Patience is key; young people should avoid impatience and strive for long-term success.🤝 Building a great team is crucial for success, and it’s important to choose team members who align with the company’s vision and values.🌟 Transparency is essential for building trust with team members and customers.💪 Taking care of your own well-being, including sleep, exercise, and a balanced lifestyle, is crucial for being an effective leader.

Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
58 min
July 13, 2023 How this cookware brand dominated with cooking Influencers with Jason Panzer of Hexclad
How this cookware brand Dominated with Cooking Influencers with Jason Panzer of Hexclad

Jason Panzer, President of Hexclad, shares the story of their successful cookware brand and the deal they made with celebrity chef Gordon Ramsay.
Highlights
* 🔍 Hexclad started as a cookware brand after pivoting from their initial business idea and has grown into a successful direct-to-consumer (D2C) brand.

* 🤝 Hexclad approached Gordon Ramsay through DMs, and after a nine-month process, secured him as a brand ambassador.
* 📈 Hexclad’s profitable business story helped convince Gordon Ramsay’s team to sign the deal.
* 🍳 Hexclad’s visually appealing product has helped the brand gain recognition on social media and among cooking influencers.
* 💼 Jason Panzer’s background in finance and deal-making has contributed to Hexclad’s success.
hexclad.com
Jason Panzer - https://twitter.com/jasonpanzer

Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
58 min
June 29, 2023 Nik Sharma's Multi-million dollar Ecom Idea for brands looking to get started!
Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway.

Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers.

He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts.

Highlights
Diversification of marketing channels for D2C beyond social media (💼)
Testing and investment in TV commercials and CTV for long-lasting secondary presence (📺)
Working with consultants to learn about testing, resource & cost lift for TV and making informed decisions (🎓)
Collaboration with creators and publishers to drive customer acquisition (🤝)
Start with Facebook to test and validate content, then lift to other channels like TV (💻)

Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1

Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
56 min
June 15, 2023 Alex Beller - Postscript - Season 02 Episode 02
Alex Beller is the co-founder and President at Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Fanjoy rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo’s venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce.

Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
51 min
June 01, 2023 Ryan Babenzien - JolieSkinCo - Season 02 Episode 01
Ryan Babenzien, the Founder of Jolie Skin and Greats
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com/
Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertainment marketing for that company, and then the Global Director ofEntertainment Marketing. Babenzien became the CEO of Boast in 2010, re-establishing the retail brand that had been founded in 1973. Babenzien worked with Andy Spade to revive the company, and began showing collections for both men and women in advance of the company’s 40th anniversary. In 2013 Babenzien founded the online footwear company Greats Brand with Jon Buscemi.
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
52 min
April 19, 2023 Episode 10 - What we learned so far, and what we’re doing next!
Lot of things have been happening, banks failing, recession, interest rates rising, lower discretionary spend....

What can you focus on? during this time? We lay it all out for you on this season finale!

Sign up for our FREE newsletter...
The newsletter that takes the guesswork out of building and scaling a D2C brand
🔗 https://www.subscribe.chewonthis.io/subscribe

Sponsored by:

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks!
Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

50 min