Ch*ngona Revolution

Re-released episode from August 2025. The fear of being seen stops us from going after our dreams. But the fear of being seen as an "influencer" is preventing you from making an impact, which is what you really want to do. Our favorite online personalities make an impact on us. It's time to let go of your fear and build the online business you'll be proud of.

Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House's first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. Offline, you'll find her sipping iced matcha, singing with her daughter, starting another DIY home project, or being loud (on purpose) about the issues that matter to her community.

In this week's episode, Lissette tells us all about how she built her online business with influence and impact. At first, she was afraid of starting her own business. She even once claimed that she's never been a business owner. But she saw a lack of creator advocacy in influencing marketing spaces and wanted to change that. Now she's sharing everything she knows about influencer marketing - including contract details, creator rates, and how to get started as a new creator. Tune in to hear all this and more, now!

Follow Lissette on: IG: @lissettecalv

LinkedIn: @Lissette Calveiro

Website: https://influencewithimpact.co/

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here.

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Re-released episode from May 2025. Over the last six years, I've really been getting into the science of manifesting. Because it is a science! Manifesting has everything to do with neuroplasticity, neuroscience, and epigenetics. There's a reason I created my dream life when I left my tech job. And there's one specific method of manifesting that always works for me, so I'm going to share it with you today.

It's called the BFF method, and it's called the BFF method because this manifestation method is about to be your best friend forever. Using this method in your daily life is going to teach you how to be the creator of your life rather than feeling like life is happening to you instead of with you.

In this week's episode, we're taking control of our lives with the BFF method. I'm going to share real-life examples of how I've used the BFF methods to manifest some of the most amazing moments in my career. And if I can do it, you can do it too!

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here.

Join the waitlist for the Magnetic Mastermind here.

Click here to listen to Manifest Your Next Level, the free guided visualization

Podcast production for this episode was provided by CCST.

Three years. Over 243 episodes. Not a single week missed. Until now. In this episode, I'm getting real with you about where I am in my business, why I'm taking a break from the podcast this July, and what's been happening behind the scenes — including walking away from a program that made me nearly a million dollars to build something that feels more aligned with who I'm becoming. Because here's the truth: you can do everything you want to do. Just not all at once. This episode is a reminder that rest is not the opposite of growth. Sometimes the most courageous thing you can do is give yourself permission to pause. In this episode I share:

• Why I'm taking a break from recording new episodes this July
• The pivot I've been making in my business and what that's really looked like
• What I've been building behind the scenes for my clients
• Why pausing is sometimes the most aligned thing you can do

While I'm gone, grab the free training 👇 I hosted a free training last month on my $1.3 million content strategy — and the feedback blew me away. People told me it completely changed the way they think about content. In this training you'll learn:

• The 3 most common mistakes keeping your content invisible
• What's actually working in the creator economy right now
• How to build a personal brand that attracts opportunities organically

LINK TO FREE TRAINING I'll be back soon. In the meantime — go rest, go travel, go live. And steal my content strategy while you're at it. Connect with me: Instagram: @theerikacruz Chingona Revolution: @chingonarevolution

How many of us have been affected by domestic violence, and we didn't even know it? Honestly, I think almost all of us have. Domestic violence is so prevalent, especially in the Latino community. Almost every person I know has a story or an incident, whether it happened to us personally, to friends, or to a family member. And it continues because of this silence that the Latino community emphasizes to "keep the family together." But no more.

Judy Torres is the Director of Domestic Violence Services at Hispanos Unidos de Buffalo, where she leads programs designed to support, educate, and empower survivors. With 36 years of experience as a 911 dispatcher with the Buffalo Police Department, she brings a wealth of expertise in crisis management to her role. Judy has secured over $800,000 in federal funding to expand services for DV survivors in Buffalo - with which they hired additional advocates and produced enhanced, culturally relevant resources for clients. As a bilingual professional fluent in both English and Spanish, Judy is deeply committed to ensuring that language is never a barrier to accessing support.

In this week's episode, we're answering the question: Are you in an abusive relationship without knowing it? Domestic Violence Program Director Judy Torres joins us on this week's episode to explain the shocking ways domestic violence has been normalized in the Latino community and what survivors can do to get help. There's so much pressure to stay and "keep the family together," but you can't stay in a situation that costs you your well-being, or worse, your life.

Tune in to hear what counts as domestic violence and what resources you and your community can use to get out of a bad situation.

Resources Mentioned:

Find resources here at Hispanos Unidos De Buffalo

Follow Judy on:

Instagram:@acacianetwork

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to watch the free training 3 Mistakes Keeping Your Content Invisible (and How to Fix Them) here!

Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

For a long time, no one was engaging with my content. I had a core group of followers and some friends and family, but I wasn't getting the kind of engagement I used to get. And honestly? It was really disheartening. I went from blowing up and gaining 200k followers on TikTok to getting less than 100 likes on each post. On top of it all, I was losing followers in droves. None of my old strategies was working. Until I found the problem.

In this week's episode, we're talking about the reason nobody is engaging with your content. And it's not what you think! It's not that you're irrelevant or that no one likes you anymore. It's just that over time, you started to make content for yourself, rather than other people. So, it's valuable content to you, but not for the audience you've created.

If this doesn't make sense, don't worry, I'm going to break it down in this week's episode of the Chingona Revolution podcast!

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to watch the free training 3 Mistakes Keeping Your Content Invisible (and How to Fix Them) here!

Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Just a few months ago, I felt like giving up. I thought, "This is it! Time to throw in the towel and start looking for tech jobs again!" I was losing hundreds of followers a day, and I didn't know what to do about it. I almost gave up. But then I thought about my WHY.

Your why is what will help you keep moving forward. We know this! Our parents have crossed deserts, endured demeaning jobs, and put their children before themselves, all so that the next generation could have a better life. WE were their WHY. And now that we're in a better place, we can start thinking about our why, too.

In this week's episode, we're talking about what to do when you want to give up. Giving up is not an option. We (or at least most of my listeners) are Latina. We are resilient; it's literally in our blood. Now that that is established, how do we get back up after we've been kicked down? I think I figured it out. I've got the results, and I'm sharing them with you in this week's episode of the Chingona Revolution Podcast!

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Purchase Man's Search for Meaning by Viktor Frankl here!

Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

The social media world is changing, and we all have to change with it! This isn't 2016 anymore. No one wants to see the perfect girl boss who never has any flaws. People want to see real people, with real problems and real solutions.

But that raises another question - how do I be vulnerable online without losing myself? How do I make a connection without being cringe? And how do I create content that builds trust if I'm not perfect? This week, we're going to take a look at Jessi Jeans 7-figure launch to answer all of these questions and more!

In this week's episode, we're talking about the lessons we can all learn from Jessi's 7-figure yap launch. That's right, Jessi Jean made 7-figures just by yapping to the camera and being vulnerable. That vulnerability of building in public is what connected her to her audience and created the foundation for such a successful launch!

Tune in to hear what she did right and what you can recreate in your own personal brand.

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Social media can make us believe that everyone has it all figured out, except you. You are the lone exception to the rule, and you are the only one who is experiencing unexpected disasters. That is the furthest thing from the truth! Which is why I want to highlight this week's guest, who bounced back from an unexpected business disaster and was all the better for it.

After sailing across the Caribbean for 4 years, Andrea moved back to Miami, sold her e-commerce business, and bought a landscaping company with an SBA loan. Five days after closing, the previous owner stole $7,000 and disappeared. The manager quit and told all 12 employees to leave. Revenue dropped from $70K to $40K a month. With a toddler, a newborn, and a half-million dollars in debt, quitting was not an option. She and her husband rebuilt the business, working 80-hour weeks. When the workload became unsustainable, she taught herself AI from YouTube. Within weeks, AI was answering calls, booking appointments, collecting overdue payments, and sending post-service photos. Her husband went from getting home at 6 pm to 3 pm. Fridays became family days. They turned down a $750K buyout offer. Now she runs Crewless, helping service business owners implement the same AI systems so their kids get the best of them, not what's left.

In this week's episode, we're talking about how she lost everything 5 days after closing and built it all back with AI! Life and business are not about never dealing with adversity. It's about pushing through, discovering what you're capable of, and learning new skills to make your business even better!

Tune in to hear what went wrong in Andrea's new business venture and how she dug her way out of it with AI!

Resources Mentioned: Click here to claim your Manifest Your Marca bot!

Follow Andrea on:

Instagram: @andreapalacio

TikTok:@ai.andreapalacio

Website: andreapalacio.ai

YouTube: @ai.andreapalacio

LinkedIn: Andrea Palacio

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

How to work with Erika:

Sign up for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

As much as I'd love for something like the success of my business to stay consistent, it's just not going to happen. It's part of the human experience. So instead of lamenting about the slow season I was in, I went back to my manifestations, and manifested a newer version of my business - tweaked a few things and overhauled some others - so that I could serve even more people.

Because not everything is going to work all the time. My last version of Courage Driven Latina worked because of the pandemic. Everyone was inside, and many courageous women wanted to pivot. My clients wanted to change their lives for the better, and I got a ton of clients from all walks of life. But as the world started opening up, my clientele changed, so I had to change too.

In this week's episode, we're talking about the truth about manifestation from a 7-figure business owner. My business has been successful because I took action during a slow season of business. So if you're trying to manifest success, maybe because you're in a slow season too, this episode is for you.

Tune in to learn more about my manifestation framework and how I turned my slow season into a profitable one in just a few weeks.

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

I know so many women who want more for themselves. They want to feel comfortable posting online, have financial freedom, and live more courageously. But at the same time, most of them say the same thing: that "it's too late," and "there are already too many influencers." As someone who started posting on social media "late," it's never too late to start.

Give yourself the chance to succeed! I have clients who have started from ZERO followers, and now they're on brand trips and selling out their business offers. Their dreams, everything on their vision boards, are coming true because they put themselves in the position to be seen by their community. And this week, I'm going to tell you why it's not too late to join them.

In this week's episode, we're talking about why it's not too late to jump into the creator economy. You can start right now and see results in just a few weeks! The creator economy is no longer this faraway resource that's out of reach for regular people; it's a growing part of our current economy. And if you put yourself out there, you can reap all the benefits you want from it.

Tune in to hear why a personal brand can help you solidify your career in this economy and how to get started today!

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned: Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn

Website: http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.