On Aug. 12,  Chris Cooper spoke with Eric Roza, CrossFit's new owner and CEO. Among other things, the pair discussed CrossFit's new Affiliate Playbook and other plans to support CrossFit affiliate owners. But doesn't that sound like competition for Two-Brain Business?

Here, Chris Cooper addresses that issue and more, including how knowledge isn't the problem, the difference between anecdotes and data, and why gym owners don't need to be afraid of a little competition.

Links:

Chalk It Pro
Driven Nutrition
Gym Owners United
Eric Roza: How CrossFit LLC Can Help Gym Owners Most
The Goldfish (Or How I Learned to Be OK With Bottom-Feeders)

Timeline:

1:31 – The elephant in the room: CrossFit’s Affiliate Playbook vs. Two-Brain Business.

3:15 – Knowledge isn’t the problem. 

5:51 – Anecdotes vs. data. 

11:14 – Mentorship vs. peer mentorship. 

14:22 – When the competition attacks you. 

16:51 – Be the best, attract the best.