Chris Gordos, a PT practice owner in Central Pennsylvania, didn’t believe in marketing. His mindset was “If you offer a good service, patients will come.” 

Then he lost his biggest referral source. 

When that happened, he knew he had to find another way of getting patients in the door. 

So he tried direct-to-consumer marketing - and it worked. After being stagnant for about 10 years, his business started to grow. 

He soon reached his business goal of doubling patient visits. 

In this episode, Chris tells that story and talks about what worked for him. He also talks about the current market challenges including low reimbursements, staffing issues, and mounting student debt.

Have questions for Chris? You can reach him at his office number 610-944-8140 or email at [email protected]. 

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