What does it feel like when your video goes viral? Chrissy Rutherford knows. She was shocked when her video captioned, “It’s not enough to just say “I’m not racist, ” following the murder of George Floyd went viral, garnering over 5 million views in less than a day. Chrissy realized that there was much to teach her industry on being anti-racist. After working in fashion for 12+ years as the former Special Projects Director and the Senior Digital Fashion editor of harpersbazaar.com, she decided to join forces with fellow fashion editor Danielle Prescod, creating 2BG (Two Black Girls). 2BG is a consultancy that advises fashion and beauty brands along with influencers on how to implement anti-racist communication strategies. She is also a digital creator who has partnered with brands like Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, and more.
In this episode, Chrissy shares her journey breaking into fashion with tactical advice on how to make sure your bosses never forget you, how to be politely persistent, what it means to know your value, and how to know when to leave your job. She also transparently shares her struggle with mental health and her mission to make diversity and inclusion in fashion a mainstay of the present and future.
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By Aliza Licht
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What does it feel like when your video goes viral? Chrissy Rutherford knows. She was shocked when her video captioned, “It’s not enough to just say “I’m not racist, ” following the murder of George Floyd went viral, garnering over 5 million views in less than a day. Chrissy realized that there was much to teach her industry on being anti-racist. After working in fashion for 12+ years as the former Special Projects Director and the Senior Digital Fashion editor of harpersbazaar.com, she decided to join forces with fellow fashion editor Danielle Prescod, creating 2BG (Two Black Girls). 2BG is a consultancy that advises fashion and beauty brands along with influencers on how to implement anti-racist communication strategies. She is also a digital creator who has partnered with brands like Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, and more.
In this episode, Chrissy shares her journey breaking into fashion with tactical advice on how to make sure your bosses never forget you, how to be politely persistent, what it means to know your value, and how to know when to leave your job. She also transparently shares her struggle with mental health and her mission to make diversity and inclusion in fashion a mainstay of the present and future.
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