The Daily Sales Show

Cold Email Copywriting Strategies From 100+ Campaigns Ran


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Outbound changes fast! So we have to constantly adapt our strategy… especially when it comes to copywriting. 

In this Daily Sales Show episode, Katie Thies is joining us for a masterclass on cold email copywriting. Katie’s clients include companies like Clay, Instantly, Sonos, Kevin “KD” Dorsey, and Retention.com.

She’ll share the cold email strategies that work today, how to think about first emails vs. follow-ups, and her top copywriting tips for 2025. 

You'll Learn:
  • Cold email strategies that are working today
  • How to think about first emails & follow-ups
  • Katie’s top copywriting tips

The Speakers:

Jed Mahrle and Katie Thies

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