If you’re tired of cold calling, chasing leads, or feeling like your credibility is always on trial—this one’s for you.

I sat down with author and CRE strategist Ed Winslow to talk about how he built an inbound lead machine using proof, positioning, and online authority. The same approach that got him featured on the front page of the New York Times—twice.

📌 This isn’t theory. It’s a playbook for brokers who want everyone to trust them before they even say a word.

👥 Who this episode is for:

• Brokers tired of feeling invisible online
• New agents looking to stand out fast
• Top producers who want to scale without burnout
• Anyone still relying on CoStar and cold calls alone

🎯 We talk about:

• How Ed landed on the front page of the New York Times (twice)
• The “proof stacking” formula that converts browsers into buyers
• Why market reports > mass mailers
• The exact SEO strategy that beats LoopNet in local search
• How to create one-page case studies that generate inbound leads
• Why niching down is the ultimate advantage
• The secret to building a brand without paid ads

This episode will change the way you think about branding, lead gen, and reputation—online and offline.

🎧 Hit play and start proof stacking your way to more deals.

📚 Grab Ed’s book: Proof Stacking – Available on Amazon
🌐 Learn more: onepagecasestudies.com
💬 Connect with Ed on LinkedIn

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This week on Commercial Real Estate Secrets, I sit down with Brittany Megrath, owner and principal broker at M Square Commercial, to dig into the evolving world of retail real estate and ground-up development. From fast-food drive-thrus to the explosion of Las Vegas, Brittany shares what’s working in retail, why land pricing is more critical than ever, and how developers are adapting to a high-cost, high-uncertainty market.

Key Topics Covered:

• Why retail—especially service-based pad sites—is thriving
• The impact of inflation, tariffs, and interest rates on development
• Why land pricing is the most negotiable (and risky) part of a deal
• The rise of Las Vegas from mom-and-pop town to institutional hotspot
• Lease escalation trends post-COVID and how CPI clauses are changing the game
• The real hustle behind being a successful CRE broker

Connect with Brittany: Website | Linkedin

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This week, I sat down with Matt Buchalski—head of sales at OwnWell and founder of Deep Blue Capital—to talk about something that’s crushing a lot of investors right now: property taxes.

Let’s be real—pricing peaked in 2022, but the tax assessments haven’t caught up. If you’re not actively appealing, you’re probably getting fleeced. Matt and I go deep on how he and the OwnWell team are using AI, machine learning, and real-time financials to fight back—and win.

💥 In this episode, we cover:

• Why property taxes don’t go down just because values do
• How AI and data science are changing the tax appeal game
• Why triple net landlords should still care (yes, even if the tenant pays)
• How fraud, renewals, and oversupply are shaking up multifamily

If you’re a commercial real estate owner, broker, investor—or just trying to make your numbers work in this market—you’ll want to hear this one.

Connect with Matt: Linkedin | Website

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This one’s for the brokers, investors, and dealmakers who think they know 1031 exchanges—but are still stuck in the “sell-then-buy” mindset. In this real-world deep dive with Chassidy Goolsby, aka The 1031 Gal, we’re breaking past the basics and into the gray areas the IRS doesn’t put in the brochure.

We get into:

• Forward vs. reverse exchanges (and when to use each)
• The 45-day trap most brokers don’t warn you about
• Why improvement exchanges are the ultimate value-add hack
• Portfolio identification rules (and how to not blow your deferral)
• How to actually plan a 1031 exchange—not just react
• What’s changed post-2022—and what’s coming next
• Marketing in a male-dominated, tax-code-driven world

Whether you’re an agent advising a seller, an investor planning your next move, or just trying to sound smart at your next closing—this episode is your blueprint.

Connect with Chassidy: Linkedin | Instagram

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On this episode of Commercial Real Estate Secrets, I had the absolute pleasure of catching up with my friend, fellow mom, and one of the sharpest brokers I know—Amy Calandrino. She’s the founder of Beyond Commercial and just released her first book, From Perfect to Real.

Amy and I talk about the pressure to always have it together in commercial real estate—and how admitting you're not okay can actually be your greatest turning point.

In this episode, we get into:

• How a podcast, a keynote, and a breakdown led Amy to write her book 
• The SPORTS Success System she created to reset her mindset and stay consistent
• What actually works on social media (and what brokers get totally wrong) 
• Why boutique brokerages give clients what big firms can’t
• Her secret to landing off-market deals using snail mail
• And what authenticity actually looks like in a commercial real estate career

This conversation reminded me why we do what we do—and how showing up as yourself is still the best strategy in business.

📖 Grab From Perfect to Real on Amazon
👋 Connect with Amy: amycalandrino.com | beyondcommercial.com

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This week, I sat down with Rod Santomassimo, founder of the Massimo Group and one of the most influential voices in commercial real estate coaching. Rod has helped some of the biggest names in the business—including Bob Knakal—scale their income and sharpen their focus. I’m proud to say I’ve been working with Rod for over a year now, and his impact on my mindset and business has been game-changing.

In this episode, we talk about:

• How Rod went from serial entrepreneur to launching the most respected CRE coaching firm in the country
• The real story behind Bob Knakal’s jump from $6M to $18M
• Why Rod and Bob teamed up to write Selling Buildings—and who it’s for
• The biggest money-making mistakes brokers are making in 2025
• Whether cold calling is dead (spoiler: probably)
• How to escape the transaction treadmill and build a real brand
• The mindset shift that separates seven-figure brokers from everyone else
• Rod’s CRE secret: why total conviction is the true unlock for income growth

📚 Want the book?
Selling Buildings hits Amazon May 20th. Whether you're a broker or investor, it’s packed with deal stories, tactical insights, and a front-row seat into the mind of one of CRE’s greatest.

🔗 Learn more about Rod’s work:
Check out www.massimo-group.com. If you’re serious about growth, this is where it starts.

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This week, I sit down with Topher Stephenson, Head of Operations at Aspire Commercial and author of Chat CRE News—the leading newsletter on AI and tech in commercial real estate. In this episode, Topher breaks down how ChatGPT is becoming a secret weapon for brokers, operators, and owners looking to save time and scale smarter.

What we cover:

• How Topher uses ChatGPT to create bios, draft property descriptions, and even write drone video scripts
• The difference between experimenting with AI and operationalizing it with custom GPTs
• Why ChatGPT is ideal for CRE tasks like summarizing leases, analyzing zoning codes, and generating SEO-optimized content
• What brokers need to know about integrating AI into their daily workflow
• A behind-the-scenes look at how Aspire Commercial uses automation and ChatGPT to increase efficiency
• Real talk: Can ChatGPT replace cold calls—or should it stay behind the scenes?

💡 If you're still wondering where to start with ChatGPT or how to move beyond basic prompts, this episode is your playbook.

Listen now to learn how ChatGPT is becoming a CRE pro’s most valuable tool.

Follow Topher: LinkedIn | Newsletter | Instagram

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In this episode of Commercial Real Estate Secrets, I sit down with Justin Ryder, a commercial real estate advisor, investor, and media creator based in Kentucky. Justin is the co-host of Sales Life, a new podcast redefining what it means to thrive in brokerage—with a focus on authenticity, consistency, and human connection.

We talk about:
🚀 How content creation brought him repeat deals and long-term clients
🎯 Why consistency beats intensity in commercial real estate
📈 The ROI of media: From social proof to building a pipeline
🏢 Investing as a broker: LP deals, trust in operators, and lessons learned
🎥 His obsession with video, storytelling, and pushing CRE marketing forward

If you're in the trenches of CRE brokerage and wondering how to stand out, stay sane, and scale your business—this episode is for you.

📲 Follow Justin Ryder: LinkedIn | Podcast | X | Youtube

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In this episode of Commercial Real Estate Secrets, I sit down with Brent Bowers, land investor and founder of The Landsharks. After deployments and landlord headaches, Brent found a high-margin niche no one was talking about—flipping raw land for massive profits, building passive income, and ultimately, buying commercial properties with cash flow from dirt. 🏞️

We talk about:
🚀 How Brent turned $285 land deals into multi-million dollar flips
📦 Why seller-financed land is better than rental property headaches
📈 The step-by-step playbook for buying and reselling vacant land
🏗️ Turning 38 acres into 80 buildable lots (and a $2M payday)
🤝 How teaching others actually grew his land business

If you’re looking for cash flow without tenants—or just want to hear how raw land can fund industrial buildings—this episode is for you!

Connect with Brent: Website | Linkedin

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In this episode of Commercial Real Estate Secrets, I sit down with Cory Zelnik, CEO and founder of Zelnik & Company. After building his career from walking Manhattan streets for $250 a week to negotiating multimillion-dollar leases, Cory is now one of NYC's leading retail leasing experts.

We talk about:
🛍️ Why retail isn’t dead (and how luxury brands are thriving in NYC)
🤝 How to build lifelong client relationships (featuring CVS, Duane Reade, and Panda Express)
⏳ The secret to patience in dealmaking (including an 8-year pursuit of Panda Express)
📈 Navigating NYC’s ups and downs in commercial real estate
🎾 New emerging retail trends like pickleball in midtown Manhattan

If you're in commercial real estate, brokerage, or looking to understand the heartbeat of retail, this episode has the real insights you need.

Connect with Cory: Website | Linkedin | Instagram

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