How can a brand remain true to its values in a profit-driven world? In this episode, Fiona chats with Marnie Goding, founder of Elk. They talked about the importance of aligning business values with impactful decision-making and the challenges of integrating ethical practices in a traditional business model. Tune in!

You'll Learn How To:

• The impact of outdated systems and the need for technological evolution
• Implementing NuORDER for efficient 24-hour selling
• Adapting to the demands of the pandemic with technology solutions
• The challenges of integrating sustainability in the fashion industry
• Transitioning to a more sustainable business model
• Balancing sustainability with business costs and customer demands
• Importance of bringing in experts to drive business growth and excellence
• Strategies for conveying business values and vision to stakeholders
• Tailored marketing strategies for wholesale and retail channels

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