In today’s episode, Jim and Tyson chat with communications specialist, Janet Falk! They dive into the importance of communication. If you’ve been thinking about how communication could be helpful to improving your practice,  check out this week’s episode.

Janet Falk is a Communications professional with more than 30 years of experience in-house and at public relations agencies. She advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. 

Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications, and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal, and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations and Legal Marketing. 

Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS.

2:15 octagonal peg

6:15 why should anyone care

11:29 you’re not saying no comment

16:09 broadcasting industry publications

20:04 into the media too much

24:32 promoting everything that you do online

Jim’s Hack: When you talk about coaching, it’s an investment, not a cost. I challenge you to have a growth mindset. 

Janet’s Tip: Check out some of my e-books on topics such as networking, LinkedIn, and how you can be the one reporters call. You can access them here. If you’d like to keep in touch for more tips, subscribe to my newsletter.

Tyson’s Tip: Check out the TED Masterclass App. It offers a lot of great information. It’s about speaking, specifically the TED style of speaking.

Watch the podcast here.

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