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What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? 

Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year.

In this episode, Erin shares:

• her journey to discovering yoga and powerful connections she found between faith, breath, and bodily awareness
• The power of “agile studio development” (start messy, perfect later)
• Why connection—not perfection—is the key to community building
• Understanding that business growth comes from embracing your strengths and allowing your capacity to expand naturally
• A game-changing mindset shift: Your students don’t just want a space to be loved—they want to love in your space.

Whether you're just starting your wellness business journey or looking to strengthen your existing community, Erin's story offers a refreshing reminder that success comes not from following a rigid formula, but from aligning your business with who you truly are and creating space for others to do the same.

Connect with Erin:

Want to connect with Erin beyond the podcast? Head to whatupbuttercup.com—her digital front porch! There, you’ll find links to her writing, coaching, social media, upcoming events, and everything else she’s creating. Whether you’re curious about The Stillness Practices, restorative yoga, or just want to follow along, it’s all in one place. Come say hi!

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo