Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code Confess25 for $25.00 off your registration. Sign up HERE

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

In this episode, Mike Allen, Bryan Pollock, and Braxton Critcher look back on a year of "Confessions of a Shop Owner". They play back the top moments on the podcast in 2025, and each give their most embarrassing confession thus far. Oh, what a year it has been, and oh, what a year 2026 is setting up to be. Remember, this is the last episode that Mike is current ASTA President...this is about to get good...Finally. 

Timestamps:
00:00 – Intro: The Year of "Edit That Out" (But Did We?) 
01:12 – Amateur Podcast Setups & Tech Fails 
03:12 – 65+ Episodes Later: What Did We Even Do?! 
04:30 – Are We the Best Automotive Podcast in the Galaxy? 
05:10 – Going Viral: Social Media Buzz & Darren’s Big Weekend 
08:07 – Most Memorable Guest: Darren Barney Shares a Vulnerable Story 
12:16 – The "16-Foot Trailer" Incident with Zeb Beard  
17:00 – When Guest Rage Turns the Podcast Upside Down – David Roman Goes OFF! 
22:00 – Saturday Shop: Do Employees Actually Want to Work Weekends? 
24:36 – The Great Staffing Challenge & "Short Term Gain, Long Term Pain" 
27:47 – Our Most Embarrassing Tech Confessions & Social Media Mishaps 
32:43 – Confession Time: When Braxton Lost All the Podcast Files 
33:43 – Misspelling Sponsor Names… and the Tattoo Bet is On! 
35:01 – Who’s REALLY The Fastest Driver in the Crew? 
39:09 – The All-Time Most Embarrassing Shop Owner Confession
43:20 – The Viral Aftermath & Listener Group Chat Chaos
48:30 – Hospitality Suite Stories: Couch Shopping & More Debauchery
50:00 – The Greatest Hot Mic Moment That Will Never Air
52:37 – Looking Ahead: What’s Next for Confessions in 2026?
54:24 – Favorite Moments & Listener Shout-Outs
56:06 – Parting Thoughts & Why We Love This Podcast

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

In this special Christmas Coaching Call, Mike Allen and Matt Lofton talk about goal setting for the New Year. They did into the details of how to properly project technician hour capacity and slow and busy seasons. They also discuss the importance of a strategic marketing budget, saying that marketing should generate opportunity—not just sales—and how matching tactics to team strengths is crucial for success.

Timestamps:
00:00 Farmer Analogy for Shop Owners: Understanding Harvest Seasons
00:20 Why Bad October & August Can Sink Your Year
01:00 Navigating Health Insurance Options for Your Team
03:05 Payroll Mistakes = Free Health Insurance?!
04:20 Christmas Episode Intro & Why Shop Goal Setting Matters
05:19 Goal Setting Philosophy: The “Elite Pro Service” Approach
06:53 Grounding Goals in Math, Not Hope
07:54 Calculating Real Shop Capacity with Tech Hours
09:01 Factoring Satellite Locations into Your Planning
10:02 Breaking Down Staff Roles & Realistic Productivity
13:01 Training & Growing Technician Skillsets
15:00 Risks & Rewards of Upskilling Your GS
18:24 Effective Labor Rate & Parts-to-Labor Ratio Explained
20:15 The Monthly Capacity Game & Avoiding Average Traps
26:36 Why August & October Are Your Make-or-Break Months
28:02 Adapting Your Monthly Goals to Holidays & Vacation
29:02 Getting Your Team Singing from the Same Goal Sheet
30:00 Coaching Your Team: The Basketball Analogy
32:09 Communicating Daily Goals for Technicians & Advisors
36:59 Tracking Approvals, Car Count, and Setting Realistic Targets
40:29 Translating Manager Math into Daily Team Wins
42:38 Setting Your Marketing Budget (3-5% or Up to 10%?)
44:08 Google Ads vs. Direct Mail: What Works for New Shops?
47:30 The Myth of Bad Customers—Fixing the Real Problems
54:21 Community Events, Brand Building, and Consistency
55:36 Wrapping Up: Getting Linked Up With Elite & Your Shop’s Growth
55:37 Christmas Family Fun Gone Wrong! Elf on the Shelf Stories

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

Aniz Lavji owns a shop in Canada, and met Mike Allen at ASTA 2025. It was in Raleigh where Aniz thought his life was in danger because of Mike and his ESO Miata. They relive that story on today's episode. Turns out, Aniz might be turning into an ESO himself. The guys also talk tires, and why many shops miss opportunities by not doing tires right. 

Timestamps:
00:00 – Tire Hustles & Leveraging Trades: How Aniz Lavji turned tires into rare Lego sets
05:34 – Earning the "evil shop owner badge" – disposing tires, creative deals, and industry banter
07:16 – Embarrassing moments: Shop meetings gone awry and podcast stories spilled to the family
11:35 – Why tire storage is big business in Canada (and how Aniz Lavji manages hundreds of sets)
16:31 – Shop equipment talk: Hunter vs. Coats vs. Corgi, and keeping employees happy with cool machines
25:31 – Family business backstory: Dial Attire, Waterloo, and how Aniz Lavji gets mom & dad on vacation
31:09 – Big conferences, industry networking, and why ASTA Expo matters
41:12 – ADHD, podcast behind-the-scenes, and dealing with "wasted time"
53:03 – Used tires vs. new tires: How the tire business evolved
56:01 – Offshore tire brands, hilarious mascots, and challenges selling "Triangle" tires
1:02:38 – Why Teslas flood Aniz Lavji's shop — EV referrals, repairs, and donut diplomacy
1:07:15 – Saturday madness: Shop emergencies, wild tire stories, and customer demands
1:13:32 – Building relationships with vendors and parts suppliers
1:22:01 – Wrapping up with the worst American cars ever made and naming mishaps

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

Turnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HERE

Uwe Kleinschmidt is the Founder of AutoTech IQ, and today shares stories of growing up in East Germany. He also brings up how service advisors need to utilize AI to improve their technical expertise and lean into their people skills. He and Mike also talk about the importance of customer education, and Uwe explains how empowering customers with clear information leads to higher approval rates and better shop retention.

Timestamps:
00:00 Uwe Helped Bring Down the Berlin Wall? 

04:14 Mike Doesn't Listen to Podcasts Anymore

08:01 Reality Behind the Facade

11:55 Dual Citizenship Made Easier

16:35 "AI Dependency Dumbs Down Skills"

20:06 DVI's Potential in Customer Education

24:39 "Educating on Filter Cleanliness"

25:42 "Empowering Autonomous Decision-Making"

31:06 "Improved Workflow for Service Shop"

35:20 "We Are the Problem"

36:01 Building Trust with New Customers

42:01 Empowering Motorists Boosts Approvals

43:35 "Text-Only Customer Communication"

49:24 "Inspection Process Explanation"

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code Confess25 for $25.00 off your registration. Sign up HERE

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

In this episode, Mike learns that fish hung on a wall are just plastic. He, John Firm, Michael Guenther, and Jeff Compton also get into some ESO talk, free Diag, and if free oil changes are ruining this industry. They also share firsthand experiences managing small-town customer relationships, including the challenges of offering credit and dealing with overdue invoices.

Timestamps:
00:00 Mounted Fish Aren't Real??

09:51 Rising Star in Auto Industry

14:46 "Efficiency Concerns with Machine"

17:28 "Free Car Diagnostics Explained"

22:42 "The Cost of Your Dream Car"

28:44 "Oil Change Pricing Dilemma"

32:02 "Fish of a Thousand Casts"

42:31 "Local Store Credit System"

47:44 Customer Loss After Payment Struggle

50:06 "Bronx Tale $10 Lesson"

55:37 Fishing Etiquette at Docks

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

In this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority.

Timestamps:
00:00 Mike's Vegas Wardrobe Malfunction

10:36 "Retention and Sustained Growth Focus"

13:29 Client Service & Repair Strategy

19:19 Team Process and Standards Updates

23:07 "Pricing Concerns and Reputation"

33:35 Labor Rate Adjustment Explained

34:56 Employee Feedback Reflects Trust

43:39 Front Counter Compensation Debate

47:50 "Defining Value Beyond Features"

52:05 "Handling Customer Objections Effectively"

59:06 "Discussing Brake Replacement Concerns"

01:01:59 Pricing Strategy and Break-Even Analysis

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

Chris Enright owns Enright Automotive in Alexandria, Ohio and has one of the biggest industry followings on social media. Jeff Compton from the Jaded Mechanic also sits in for Bryan Pollock. Today, they get into the importance of communication among techs, advisors, and owners to avoid costly mistakes and improve efficiency. Chris brings up how techs shouldn't have to pay for their own tools and gives advice on how to by affordable tools, especially for techs just starting out. 

Timestamps:
00:00 French Drivers vs Retired People from Florida

06:24 Navigating SEMA and AAPEX

15:33 "Industry Issues Stem from Communication"

19:41 "Know Your Rights as Technician"

24:43 "Tool Industry Perspectives Divide"

28:22 Technician-Owned Tools Debate

32:43 OEM Tools and Tool Truck

36:59 "First Encounter with Electric Tools"

46:29 Labor vs Parts in Modern Cars

51:10 "It's Not an Issue Until Issues"

55:08 Money Motivation vs Quality Talent

01:01:43 "Success by Getting Outself's Way"

01:04:36 "Challenges Keeping Up with Cars"

01:12:13 Brake Job: Rotors and Pads Together

01:14:59 "Defending Ethical Repair Practices"

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

Turnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HERE

Darrin Barney is the CEO of Elite Worldwide, Mike's Coaching Company of choice. Last time he was on, he cried. So, guess what he did this time? Yep. He cried. What brought on the tears was how proud he is when he sees one of his kids overcome adversity. Like when his daughter proved the doctors wrong when she was born. They also discuss the evolution of Elite’s coaching programs, highlighting the new 180 program designed to support shop owners at every stage.

Timestamps:
00:00 Darrin Barney is Back!

06:22 "Drive-Thru Wallet Struggle"

09:09 "Defining Childhood Moment"

10:39 "Million Dollar Baby Struggles"

13:45 Cultivating Grit in Privileged Kids

16:42 "Life Lessons From India"

21:24 "Weekend Rush and Crash Tale"

25:38 "Racing Isle of Man Before Death"

26:18 "Racing Memories and Reflections"

30:32 Business Development Training Programs

35:39 Racing Addiction Never Ends

39:02 From Employee to Business Owner

40:43 "Watching Results Through Reviews"

44:18 "Networking for Fresh Perspectives"

47:54 Evolution of Pro Service

50:11 Unexpected Opportunity: Tire Shop Dilemma

54:12 Elite's Impact on Legacy

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code Confess25 for $25.00 off your registration. Sign up HERE

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

Meet the future leadership of the Automotive Service and Tire Alliance: Mbie Dowd and Tonnika Haynes. Mbie tells the story of how she got to where she is today, and why she has a passion for selling tires. Tonnika talks about her recent struggle of to letting go of micromanagement in her shop, and boy oh boy, did Mike have a confession to share. Wow. Just wow.

Timestamps:
00:00 "Mike Has a Confessions"

05:48 "Life Driven by Cars"

06:47 "Journey Into Automotive Success"

10:27 Thoughtful Words, Powerful Impact

13:34 "Confessions of the Bougie Spouse"

17:57 "Trusting the Process"

20:55 "Tire Opportunities and Insights"

24:31 Collaborative Leadership in Tire Pros

27:07 "Setting Expectations Upfront"

33:07 "Running, Spiders, and Skinny Pants"

35:08 Sticky Trap Confession for Mike

39:49 "Battery Acid Mishap"

41:58 Locked Out and Climbing Gates

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

ASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

Eric Merchant is the owner of Merchant Automotive in Leeland, Michigan. Eric, Mike, and Bryan today talk about racing things with wheels, how Eric got into shop ownership, and why training is important. The three also bring up how things often go sideways when shop owner get together. Like stuffing technicians into trunks...

Timestamps:
00:00 Recording at ASTA 2025

03:30 "Accidental Reel Overflow"

09:06 "Lucas Overfills RSVP List"

11:26 GM Diesel Pickup Specialists

13:11 "Pro Service: Tight-Knit Comfort"

19:07 "Struggles Exiting the Car"

20:40 "Burt Two-Speed Transmission Overview"

24:54 Driving vs. Running a Shop

27:29 "Fired: Exit from Dealerships"

30:28 "Lawnmower Racing Adrenaline Rush"

35:30 Midnight Tail Light Fix

37:26 Golf Cart Speed Challenges

41:38 "F350 King Ranch Giveaway Idea"

43:51 Diesel Training Lacks Specificity

48:08 "Encouraging Relevant Class Interaction"