My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

I was SHOCKED when I saw the things I was missing the first time I used Detect Auto. Simple things, but easy to miss. Detect Auto helped clean that up for me, and they can for you, too. Use them HERE

Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE

In this episode, Mike learns that fish hung on a wall are just plastic. He, John Firm, Michael Guenther, and Jeff Compton also get into some ESO talk, free Diag, and if free oil changes are ruining this industry. They also share firsthand experiences managing small-town customer relationships, including the challenges of offering credit and dealing with overdue invoices.

Timestamps:
00:00 Mounted Fish Aren't Real??

09:51 Rising Star in Auto Industry

14:46 "Efficiency Concerns with Machine"

17:28 "Free Car Diagnostics Explained"

22:42 "The Cost of Your Dream Car"

28:44 "Oil Change Pricing Dilemma"

32:02 "Fish of a Thousand Casts"

42:31 "Local Store Credit System"

47:44 Customer Loss After Payment Struggle

50:06 "Bronx Tale $10 Lesson"

55:37 Fishing Etiquette at Docks