Confessions of a Top-Producing Real Estate Agent, The Agent Grad School Podcast

In today's episode, we'll be talking about the perfect way to keep in touch with past clients during tax season.

Not only does this touch point add value to your buyers and sellers who worked with you last year, but it is an easy marketing opportunity for your business since it:

Keeps you on the top of your client's mind; Makes you look organized and professional; and Brings in more business naturally by way of repeat clients and referrals.

A win-win for both you and the client! Listen to today's podcast episode to learn more details about every step of this touch point. And get the exact letters we've used and our students still use so you can quickly change them for you and your business and get them out to your clients!

Today's free training on Confessions of A Top-Producing Real Estate Agent is a must-hear if you like simple marketing strategies that cost you $0 to implement. We lovingly call this the "Is This Your Year?" Email -- and it's one of our students' favorite emails to send to their clients.

How to attract your ideal clients like a magnet right to you--clients you love working with, coming to you, seeking you out as the best real estate agent for them.

Once you've got these three steps down, you can then go on to apply them to any marketing tactic that you like--postcards, open houses, social media, your website, etc.

These are unconventional methods and not what you'll hear elsewhere, but they work like a charm.

The #1 goal of this podcast and Agent Grad School in general is to help real estate agents build successful, profitable and fun businesses—a businesses that not only brings them great success in their work life, but allows for the same in their personal life too. This past year has been a HUGE growth year for Agent Grad School and me personally and I hope sharing what went well, what didn't go well, and the decisions and actions I had to make in order to continue to have the business and life beyond my wildest dreams, will help agents as they build their own businesses.

Today on Confessions of a Top Producing Real Estate Agent, I am interviewing one of the original graduates of the AgentGradSchool.com program, Lauren Kolazas. Lauren went from struggling to successful and tripled her income in just one year!

Lauren's story in real estate is not unlike many other agents. Although she held a real estate license for years, she was scared to truly commit to growing a successful business and would keep other jobs that stood in her way.

Lauren says "At the time, I thought I was only saying I was in marketing because I didn't like certain aspects of the job of being a real estate agent. Having hindsight now, I realize I was saying it to protect myself from failure." When she found herself unemployed, seven months pregnant and trying to decide between another 9-5 job with her baby in daycare all day or working for herself, she reached out to me.

I recently attended the Inman Connect Conference in San Francisco and while I was away, many agents were asking me whether it was something they should attend in the future. There was also what the Inman daily newsletter seemed to make "breaking news" coming from the conference to every agents inbox, so many agents were asking me what it was like to be there, whether they should be and what some of the newsworthy announcements meant for their businesses.

So, in an effort to answer this questions as well as answer the overall question, "should you take the time and money away from your business and family to attend one of the Inman Connect conferences," listen to this episode of the Confessions of a Top Producing Real Estate Agent podcast!

In today's episode of Confessions of a Top-Producing Real Estate Agent, my bookclub co-host, and Agent Grad School graduate, Amy Wease, and I talk about the Entrepreneurial Real Estate Agent Book Club's monthly book choice "So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love" by Cal Newport.

The concept for this book came to the author, Cal Newport, as he was watching a Charlie Rose interview where he asks Steve Martin what advice he'd give other actors to become successful and Steve says, "it's not what the want to hear. What they want to hear is how to get an agent, how to get a TV show, but what they need to be successful is to be so good they can't ignore you."

Those few words not only launched an entire book, but also is the topic of today's podcast. How can we be so good we can't be ignored AND how can we avoid passion burnout?

Full show notes at https://agentgradschool.com/008