Confessions of a Top-Producing Real Estate Agent, The Agent Grad School Podcast

On today's episode I'm debunking the myth real estate agents are told about paying for SEO and what to focus on instead. If you want to stop wasting time and only focus on modern marketing and business strategies that bring you clients, go to www.AgentGradSchool.com.

So many real estate agents only focus on buyers and sellers who want to move now, but there is a goldmine of potential clients who need your help to get ready. This episode is all about how to keep in touch with leads and potential clients who aren't ready to move forward with buying or selling right now, but may in the future. You've got to have a way to keep in touch with them that adds true value to their lives in between meeting you and them being ready. We are not talking about market stats or decorating tips, but content that is much deeper and really helps educate and inspire them. Learn how to do this in today's episode. Learn more at AgentGradSchool.com/podcasts

Most people who end up on your website fall into one of two categories: 1. They are thinking about buying or selling but aren't ready yet; OR 1. They have an immediate need to solve a problem you can help solve. You want to speak to both types of people on your website and offer each something they want, something of value to them in exchange for getting something of value for you–their name and email. Learn how on today's episode of The Agent Grad School podcast.

Your website is the most powerful way to get leads and clients for your real estate business, but most real estate agents don't know how to use their website to generate leads. There are 5 main reasons why most real estate agent website don't work to get clients. Learn what those are and how to fix them on today's episode of the Agent Grad School podcast!

https://agentgradschool.com/getleadsfromyourownwebsite/

Your website holds the power to be the most important and most effective marketing tool you have available to you as a real estate agent.

But, sadly, most real estate agents don't know how to use their website to get leads and turn those leads into clients.

Instead, they spend thousands of dollars a month on online leads, which is a slippery slope. If you stop paying for leads, the flow of leads stops.

Instead, why not use your own website to bring you all the clients you want and need?

Most real estate agents don't think that's possible, but it absolutely is.

My website was the number one tool I used to create a $1M+ per year real estate business.

Once I figured out how to use my website as my lead generation machine, I never needed to ask for clients or chase leads, and, frankly, why I never needed to use any sales-y lead generation tactics at all.

But, here's the thing…

My website didn't just sit there hoping and waiting for people to come to it, it was the workhorse of my business, so I didn't have to be.

It wasn't just that I had a website, it was how I used my website to attract my ideal clients right to me and then I used my website to convert those leads into actual clients who wanted to work with me.

But, how do you know whether your website is set up correctly to do its job for you–bring you leads and clients?

Today's episode is about the THREE jobs your website MUST be doing for you as a real estate agent and how to asses your website so you know whether it's doing what it's supposed to be doing for you.

I also discuss why having complete website control is super important as a real estate agent and what that even means.

Listen in and start using your website as the lead generation tool it was always meant to be.

Learn more at AgentGradSchool.com.

Success in real estate is 80% controlling your emotions and the games your mind will play on you. With that in mind, here are six guiding principles to help keep you going when the going gets tough. Go to AgentGradSchool.com for more!

Back in June, we did an episode called Addressing Racism in Real Estate and we also added three books to the Agent Grad School Summer Book Club list--Race for Profit, the Color of Law and The South Side.

On today's episode of Confessions of a Top Producing Real Estate Agent, not only are we having the book club discussion for these three books, but equally as important as the history, we also talk about how racism is still very much alive in the real estate industry today and what we as real estate agents can do about it with my special guest, Harrison Beacher of Coalition Properties.

My guest today grew his business from $12k to $180k in just nine months. Less than a year later, he made it to $800k and he's been growing ever since.

Along the way, he realized there was a specific formula for this level of business growth and he's sharing it with us on today's episode of Confessions of A Top Producing Real Estate Agent.

This one is for all you brand new or soon-to-be agents out there.

Remember that game Two Truths and A Lie you might have played as a kid or maybe as an icebreaker in the corporate world where someone makes three statements and you have to pick which ones are the truth and which one is the lie?

Today's episode is a bit like that, but this time they are all TRUTHS about what it's like to be a real estate agent with one of them being a lie that people believe before they become an agent.

Learn more truths about what it's like to be a real estate agent at AgentGradSchool.com.

Welcome to the third of four book club discussions during the Agent Grad School Summer Book Club 2020 edition: Turning Pro By Steven Pressfield.

This book caused quite a controversy when we discussed it in our office. Some agents loved what the author said about what it took to "Turn Pro," others said it went too far and created an unrealistic picture of what it takes.

Turning Pro is not only the tale of this best-selling author's journey from truck driver to best selling author to award-winning Hollywood screenwriter, but it also tells the tale of what the author says we all need to do to pass through the "messy and scary membrane" from living an amateur life to having a professional practice.