As the landscape of healthcare evolves, understanding how to engage with the millennial generation effectively has become increasingly important for plastic surgeons. In this episode, we will discuss strategies for connecting, converting, and building trust with millennial patients. We will also explore the use of less anesthesia to attract younger patients and build strong bedside relationships. So, whether you're a seasoned plastic surgeon or just starting out in the field, join us as we delve into the unique dynamics of connecting with and converting the millennial patient in the ever-changing world of plastic surgery.