Entreprenista

Connie McDonald and Pam Weekes of Levain Bakery - Building a Cookie Empire!


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Imagine building a company that makes you happy every day, makes other people happy every day, and is considered the gold standard of what you do? That’s the story of Connie McDonald and Pam Weekes, co-founders of Levain Bakery. If you’ve ever munched on one of their extraordinary and generously huge cookies, you’ll quickly know and taste why they’ve made the business a tremendous success. Connie and Pam join Socialfly Co-Founders Courtney Spritzer and Stephanie Cartin for a conversation about building their business and careers, and describe their journey to success, including: how a chance meeting in a swimming pool inspired a bakery more than 20 years ago; the origin of the company name, and why the name itself is a conversation starter and great marketing; the importance of being nice; how a surprise featured video from Business Insider pushed the business into a new level of success: the process and challenges of transitioning a brick and mortar business into the reality of digital commerce; Pam and Connie’s sacrifices that came with building a successful company, and the decision to reclaim their personal lives and find balance; and, the cookie co-founders tell us their favorite cookies, and a cookie tasting claims a new fan! Plus, a surprise!

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EntreprenistaBy Entreprenista Media

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