We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with your content, and because your audience has an expectation, it can become stressful trying to keep up and be fresh and creative.

So how do you avoid burnout, or feeling like you are not getting anywhere? In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon explore a brand new model that will help you maintain your enthusiasm for your content and creating more sustainable and effective content.

Plus, included in this episode is a free download – a visual summary of the Sustainable Content Model.

Listen to this episode to hear more about:

We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while.

Today, your hosts, Suzi Dafnis and Michelle Falzon will be answering Olga’s question about finding images for her blog and website – including our top resources for paid stock images, free and public domain images and also how to create your own images.

We also answer Karen’s question about what to do if you’re not a natural content creator and Sandra’s question about pop ups  - we’re sharing what tools to use, what makes an effective popup and what you want to avoid so you don’t annoy your visitors (we’ve all had those annoying pop ups, right!).

And we’ve got some pointers for Amanda who has struggled with creating her customer avatar.

Seeing how other people solve problems that you may also have is a great way to learn and we hope you enjoy this Q&A episode.

Plus, included in this episode is a free download relating to Olga’s question about where to find great images - 20 Great Image Ideas for Your Content Marketing 

Listen to this episode to hear more about:

We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while.

Today, your hosts, Suzi Dafnis and Michelle Falzon will be answering Olga’s question about finding images for her blog and website – including our top resources for paid stock images, free and public domain images and also how to create your own images.

We also answer Karen’s question about what to do if you’re not a natural content creator and Sandra’s question about pop ups  - we’re sharing what tools to use, what makes an effective popup and what you want to avoid so you don’t annoy your visitors (we’ve all had those annoying pop ups, right!).

And we’ve got some pointers for Amanda who has struggled with creating her customer avatar.

Seeing how other people solve problems that you may also have is a great way to learn and we hope you enjoy this Q&A episode.

Plus, included in this episode is a free download relating to Olga’s question about where to find great images - 20 Great Image Ideas for Your Content Marketing 

Listen to this episode to hear more about:

How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share some of the biggest mistakes people make when it comes to motivating your customers and prospects to take action. Plus, what you can do to create a compelling call to action that gets your more leads, more sales and more happy customers. Includes a free downloadable checklist you can use when creating your next call to action – whether you’re writing an email, creating your website, making your next video or even in your next sales meeting. Once you know the mistakes to avoid and the must-haves to include, you will see your open rates, click through rates, conversion rates and satisfactions rates go up.

Plus, included in this episode is a free download – The Anatomy of a Strong Call To Action (includes a 13-point Checklist).

Listen to this episode to hear more about:

• The definition of a Call To Action (CTA)
• The surprising results adding emotion to your CTA will have on your results
• Why command verbs are your best friend when it comes to conversion
• The single word you can add to your CTA to increase optins
• The “next step” mistake most people make without realising
• The #1 mistake when it comes to using optin buttons
• How to use your P.S. in emails more effectively
• How you can optimise conversions in emails, websites, blog posts and more by making one small tweak
• The Anatomy of a Strong Call To Action (includes a 13-point checklist)

Also mentioned in this episode:

• IPA Databank Study on emotion in advertising
• Results of using “Get” in Call To Action

How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share some of the biggest mistakes people make when it comes to motivating your customers and prospects to take action. Plus, what you can do to create a compelling call to action that gets your more leads, more sales and more happy customers. Includes a free downloadable checklist you can use when creating your next call to action – whether you’re writing an email, creating your website, making your next video or even in your next sales meeting. Once you know the mistakes to avoid and the must-haves to include, you will see your open rates, click through rates, conversion rates and satisfactions rates go up.

Plus, included in this episode is a free download – The Anatomy of a Strong Call To Action (includes a 13-point Checklist).

Listen to this episode to hear more about:

• The definition of a Call To Action (CTA)
• The surprising results adding emotion to your CTA will have on your results
• Why command verbs are your best friend when it comes to conversion
• The single word you can add to your CTA to increase optins
• The “next step” mistake most people make without realising
• The #1 mistake when it comes to using optin buttons
• How to use your P.S. in emails more effectively
• How you can optimise conversions in emails, websites, blog posts and more by making one small tweak
• The Anatomy of a Strong Call To Action (includes a 13-point checklist)

Also mentioned in this episode:

• IPA Databank Study on emotion in advertising
• Results of using “Get” in Call To Action

Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe.

In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today.

Listen to this episode to hear more about:

Also mentioned in this episode:

Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe.

In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today.

Listen to this episode to hear more about:

Also mentioned in this episode:

What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversions?

In this episode Suzi and Michelle reveal the “Step 2” secret and how it can save you from making one of the biggest mistakes with their online content marketing.

Included in this episode is the importance of beginning with the end in mind and the 5 essentials to bear in mind when crafting your Step 2.

In this episode you will learn:

• What the “Step 2” secret is
• Why every piece of content you create needs a Step 2
• The most wasted piece of real estate on the Internet
• The promise of speed and automation
• Why you need to “vary the medium”
• The importance of acknowledgement

What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversions?

In this episode Suzi and Michelle reveal the “Step 2” secret and how it can save you from making one of the biggest mistakes with their online content marketing.

Included in this episode is the importance of beginning with the end in mind and the 5 essentials to bear in mind when crafting your Step 2.

In this episode you will learn:

Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab attention and the importance of having a clear next step.

They also answer the question “How long should my eBook be?” and give you tips on ways to fast track your eBook creation and design and offer 5 ways to promote your eBook to generate more leads and more sales.