Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn that traffic into sales. In this episode you learn what you must do BEFORE you drive traffic to your offers to boost your conversion rates, reduce your costs and create content that sells.
In this episode, your hosts Suzi Dafnis and Michelle Falzon share the importance of your traffic building your email list, the numbers you need to know, how you can figure out what you can afford to pay for a lead, the three channels for traffic and some of their favourite and top performing traffic channels and strategies.
Plus, included in this episode is a free download – Know Your Numbers Cheat Sheet
Listen to this episode to hear more about:
How to calculate cost per lead and revenue per leadThe steps you need to complete BEFORE you spend a dollar on trafficThe three traffic channels – owned, earned and paidSpecific traffic strategies that workThe most trusted channels and how to leverage themHow to get more referrals and word of mouthThe very best time in the sales process to ask for a referralThe power of Joint Ventures