Med Spa CEO

Content That Sells (And How To Avoid Being Friend-Zoned)


Listen Later

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. 

 

HIGHLIGHTS

  • Strategies to create a content ecosystem that drives real demand.

  • Tips on "backend engineering" content to your signature offerings.

  • Ways to shift from "macro" to "micro" content.

  • One THING you need to showcase from your competitors.

  • Challenges you may face when shifting your content strategy.

RESOURCES + LINKS

Book a Strategy Call with us HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

...more
View all episodesView all episodes
Download on the App Store

Med Spa CEOBy Heather Terveen

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

36 ratings


More shows like Med Spa CEO

View all
The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

The Human Upgrade: Biohacking for Longevity & Performance

7,225 Listeners

Medical Spa Insider by American Med Spa Association - AmSpa

Medical Spa Insider

57 Listeners

Spa Marketing Made Easy Podcast by Daniela Woerner: Licensed Aesthetician

Spa Marketing Made Easy Podcast

258 Listeners

Health By Heather Hirsch by Heather Hirsch

Health By Heather Hirsch

208 Listeners

The Hormone Solution with Karen Martel by Karen Martel Hormone Specialist

The Hormone Solution with Karen Martel

332 Listeners

InTouch with Terri by The InBound Podcasting Network

InTouch with Terri

38 Listeners

The blondEST by Savanna Boda

The blondEST

1,009 Listeners

Medical Millionaire Podcast by Cameron Hemphill

Medical Millionaire Podcast

42 Listeners

For The Record by Tiphany Hall, PhD

For The Record

30 Listeners

The Dr. Tyna Show by Dr. Tyna Moore

The Dr. Tyna Show

1,654 Listeners

The Root Cause Medicine Podcast by Rupa Health

The Root Cause Medicine Podcast

564 Listeners

Making a (Multi) Million Dollar MedSpa by MINT Aesthetics

Making a (Multi) Million Dollar MedSpa

13 Listeners

Med Spa Success Strategies by Ricky Shockley

Med Spa Success Strategies

12 Listeners

Aesthetic Pulse by Smith and Crawford Company

Aesthetic Pulse

11 Listeners

Operation Med Spa by Alpha Aesthetics Partners

Operation Med Spa

7 Listeners