What's a key ingredient in order to be able design great services? It's that you need to deeply understand the social context and cultural norms that exist.

In this episode Diego Mazo clearly exemplifies why this is so important in service design by looking at the differences between Spain and Colombia.

We also dig deeper into the current state of service design in Latin America and Colombia in particular. What is driving the growth of the field there? And what can you learn from that!

Finally we talk about the changing role of academia and how that relates to the work done by practitioners. Can they live in peace and find a healthy partnership?

The BIG question in this episode is...

Is there a difference between the application of service design in large cooperations compared to when service design is applied in a startup environment?

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EPISODE GUIDE

02:10 - The first encounter with Service Design?

03:30 - Why context so important in Service Design?

11:00 - What is the maturity level of Service Design in Colombia?

19:20 - What if we change the current role of academia?

26:50 - Big Questions: what is the difference in service design for corporates versus startups?

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LINKS FROM THE EPISODE

* https://www.diegomazo.com

* https://www.linkedin.com/in/diego-mazo-28a7552a/

* https://medium.com/@dmazorosete

* https://twitter.com/dmazorosete

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