Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

What happens when you take what you learn in a coach training + make it your own?

In this episode, I’m sharing snippets from conversations with SBCA graduates who are using this work in brilliantly different ways — from a money mentor, a couples therapist, and coaches working with teenagers, relationships and leaders.

We talk about what the training has made possible in their coaching, the difference between confidence + self-trust, and how understanding what sits underneath self-doubt has shaped the way they work with their clients.

If you’re curious about SBCA + want a peek at what this work could look like woven into YOUR coaching medicine, this one’s for you.

The next Self-Belief Coaching Academy begins 5th October. Get in touch if you’d like to know more!

Self-belief Coaching Academy is ENROLLING NOW!

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Self-belief Coaching Academy is ENROLLING NOW!

What if the thing keeping you stuck in your coaching business… isn’t actually a business problem?

Because sometimes you DO need a better offer. Clearer messaging. A proper sales strategy.

AAAAAAND sometimes you can buy another course, rewrite your website for the 47th time and spend six weeks prcrastiphaffing behind the scenes… and still find yourself in exactly the same place.

Because you’re trying to solve a self-belief problem with strategy. And those two things need VERY different solutions.

If you’ve ever found yourself endlessly searching for the missing piece, struggled to implement advice that you KNOW makes sense, or wondered why building the business you genuinely want can feel so personal… this episode is for you.

This might change the way you look at the part of your business you’ve been struggling with completely.

And if you want to find out more about SBCA: check out your invitation.

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Self-belief Coaching Academy is ENROLLING NOW!

How do you know if you’re a good coach? Especially when so much of coaching happens behind closed doors, and your own self-doubt isn’t always the most reliable narrator. 

For many coaches, there’s a strange gap between deeply valuing reflection and feedback, and at the same time feeling a bit exposed by the prospect of looking too closely at our client work.

In this episode, I’m joined by SBCA Head Support Coach Scott Robson, to explore what actually helps us become better practitioners. 

We talk about the protective patterns we bring into the coaching room, learning to tolerate uncertainty without rushing to rescue or resolve, and why excellent coaching is less about being perfect and more about staying present.

We also share the new evidence-based assessment approach inside Self-Belief Coaching Academy: a way of examining real coaching conversations that turns assessment into part of your development, rather than a final verdict on whether you’re good enough.

If you want to find out more about SBCA: check out your invitation!

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Your most self-aware clients can already see what isn’t working and they know they want to change - that’s why they’re coaching with you!

So how frustrating is it when you have one of those glorious “Oh my God, that’s it” sessions together… and then nothing really changes for them?

In this episode, I’m breaking down why your client’s resistance to applying their insight and making actual changes is always useful information, and what it might be pointing to. 

We’ll explore the difference between coaching the beliefs and behaviours a client can already see and working with the organising identity underneath them.

Want to learn how to do this in your coaching conversations?  

🌼 Beyond the Story FREE MASTERCLASS: all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]

📚 PLUS: Beyond the Story is one doorway into the deeper coaching work we do inside Self-Belief Coaching Academy → enrolment is open NOW for the waitlist (with juicy bonuses!) 

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

What if doubling your coaching revenue didn’t require more followers, more sales calls, another offer or squeezing more clients into your already-full week?

Most coaches default to six sessions or three months without ever really questioning why. Beneath that arbitrary ending are often some very human doubts: What if I run out of tools? What if the client stops getting value? What if I can’t justify asking them to stay? 

But the business you want may already be hiding inside the depth of work you’re capable of offering.

This is an invitation to think differently about what makes longer-term coaching valuable, ethical and genuinely developmental. Because when you trust your capacity to offer both meaningful support and meaningful challenge, brilliant coaching becomes your greatest business strategy.

FREE MASTERCLASS:

🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]

📚 Join the waitlist for Self-belief Coaching Academy (for early access and juicy waitlist-only bonuses!)

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

What actually happens when you launch your heart's work into the world? 

We've all heard about the emotional rollercoaster of launching, but what if you designed this around the ways you naturally connect, promote your work in a values-led way, and allow yourself to be supported? 

This is such a candid, joyful conversation about launching - with fab returning guest (and Ripen mentoring client), Stephanie McKinnon. 

If you are carrying an idea that matters deeply, but still wondering - Who am I to do this? Will anybody want it? And can I bring it into the world without exhausting/abandoning myself in the process? - this episode is totally for you!

Connect with Stephanie:

Stephanie MacKinnon is a certified coach and community facilitator, dedicated to supporting people who give a shit as they navigate the tension between their values and the realities of living under late-stage capitalism. 

For over 15 years, across community spaces and coaching rooms, she's created space for people to slow down, think clearly, and dream beyond this moment toward what could be.

She supports artists, care workers, public servants, and ethical business owners — people who refuse to give up on a better future but also refuse to abandon themselves in the process. Having supported more than 100 clients over the years, she's now channelled that work into ROOTED, a leadership programme for people who want to ground in their values, resist the pressures of capitalism, and take small, steady steps toward a future they believe in.

• Find out more about Rooted
• Glimmers Podcast
• Stephanie on Instagram

FREE TO YOU:

🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Does your business feel a bit noisy and complicated, with a collection of loosely related offers you’re constantly trying to market?

Or maybe you're feeling overwhelmed by all the things you could be doing, so you aren’t doing very much at all?

Perhaps you’re longing for a business that feels simpler, but there's also a lot of resistance to this - the spacious business we say we want can feel surprisingly unsafe...

In this episode, I’m taking you behind the scenes of my very boring business (nb: this has been years in the making: let's massively shortcut this for you!).

We are talking about the structure, the seasons and the self-belief involved in building your client-centred offer ecosystem that supports your people, your preferences, and the practice you are dreaming of.

FREE TO YOU:

🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

If you’re at the start of building your coaching practice (or perhaps still in pre-contemplation mode!), I know you’ll love this episode.

I’m chatting with Laura Bernard, the Midlife Women’s Coach and a very fab human. Laura is building her practice while holding down her day job as a registered nurse and parenting two ace kids. She shares so generously about what her first six months in business have really involved: the wobbles, the visibility, the experimentation and the joy of finding work that feels like hers.

If you’re wondering whether you can build a coaching practice alongside the rest of your life, this conversation will leave you feeling far less alone, and hopefully rather more possible.

Get to know Laura here: 

• @laurabenadcoaching
• www.laurabenadcoaching.com
• Laura's Free Workshop: Five things HRT won't touch Tuesday 28th July 7pm UK time

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Anyone exhausted from the never-ending conveyor belt of advice about what coaches should be doing?! 

Start a Substack. Build a funnel. Use this *one magical caoching tool*.

I reckon instead of asking: “What else should I be doing?” we should start thinking about what it's safe to stop paying attention to.

In this episode, I’m exploring five seductive distractions that can pull thoughtful coaches away from the work that actually matters, and how to tell the signal from the noise in your business and your coaching.

Mentioned in this ep:

🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

I'm sharing the five questions I come back to whenever my own business feels wobbly, or when I'm supporting coaches inside Ripen. They're not quick fixes or growth hacks. They're the questions that help you understand what's actually happening in your business, so you can stop catastrophising, start paying attention, and focus your energy where it will make the biggest difference.

Whether you're just getting started or you've been coaching for years, I hope this episode reminds you that building a business isn't about finding certainty. It's about becoming more adaptable. You don't need to have it all figured out. You just need to keep asking better questions.

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx