Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

I've decided that 2026 is going to be my most abundant + satisfying year yet! 

As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you.

Resources for you:

🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do about it) a FREE private, 5-episode podcast packed with immediately actionable ideas for how to make your coaching offer compelling, clear, and unmistakably sellable.

👉🏼 Sign up for instant access: https://saspetherick.myflodesk.com/bold

♥️ Love Your Offer  https://www.saspetherick.com/love/

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times.

If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatism. We explore what it means to navigate (and gently resist) capitalism as coaches, creatives, and humans who care about each other.

In this episode, you’ll discover:

• Why so many of the struggles we face (lonlieness, isolation, buying shit we don't need, feeling separate) aren’t personal failings, they’re by design
• How overwhelm, perfectionism, and the myth of the “hero individual” keep us isolated
• What community, care, and creativity offer as quiet (and powerful) forms of resistance
• Why art and beauty matter deeply in absurd times
• Practical, hopeful ways to influence change in your tiny corner of the world
• How reconnecting with your values, neighbours, and imagination can disrupt capitalist conditioning

Steph’s perspectives are spacious, compassionate, and deeply human. This is the conversation to listen to when you need reminding that you’re not alone, you’re not doing it wrong, and there are so many more liberating ways to live and work.

Links & Resources

• Find Steph on Instagram: @stephmilomack
• Steph's Website: https://www.stephaniemackinnon.com/
• Books mentioned:
  • Braiding Sweetgrass by Robin Wall Kimmerer
  • Adrienne maree brown, Emergent Strategy
  • Sarah Jaffe, Work Won’t Love You Back

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone. 

In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are reshaping what coaching is, how it works, and what clients genuinely want from us. 

If you’re a thoughtful coach who cares about depth, ethics, context, and meaningful client outcomes, this conversation will help you understand where we’re headed and how to position yourself for the year ahead. Listen in!

For you!

I’m creating a private podcast for coaches who love coaching but find the business side crunchy. It’s designed to help you turn your thoughtful, meaningful coaching into a thriving practice in 2026. 

Want first access? ➜ Join the waitlist here: [https://saspetherick.myflodesk.com/privatepod]

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you.

I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients.

This episode is a little pep talk! I share:

✨ Why waiting for confidence is a trap
 ✨ The messy, awkward identity shift from “I trained as a coach” → “I am a coach”
 ✨ How to protect your tiny seedling of a business
 ✨ The real early signs your business is working (and why we overlook them)

For you!

I’m creating a private podcast for coaches who love coaching but find the business side crunchy. It’s designed to help you turn your thoughtful, meaningful coaching into a thriving practice in 2026. 

Want first access? ➜ Join the waitlist here: [https://saspetherick.myflodesk.com/privatepod]

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive. 

In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful.

We’ll explore the real payoff of showing up regularly, and I’ll walk you through my simple Five A’s model — a way to understand where you get stuck with consistency and how to move forward with more awareness, acceptance, and accountability (without all the pressure).

If you’re craving more grounded momentum — and want your business to feel steadier and more spacious — this one’s for you.

Resources: 

✨ If you’re longing for real conversations and rich support as you reflect on your coaching work, check out The Coaching Well.

 🍑 If you’re ready to shape your coaching practice into something super juicy, deeply aligned, steady and sustainable, take a peek at Ripen, my mentoring partnership for coaches.

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

If visibility feels tender — like ‘I want to share, but oof, my nervous system!’ — this one’s for you. In this episode, I offer compassion-led approaches for being seen and practical ways to help you feel more comfortable: 

• a compassionate reframe for the fear of judgment so you stop bracing and start belonging to yourself, 
• practices that build real capacity (not performative grit), and 
• a simple, steady approach to visibility that can come from the clients you already have.

We’ll also talk about curating who you let in, asking for support, and why forgiving yourself expands your capacity for being a bit more visible than the average bear. 

If you’ve been waiting for the algorithm to change, the perfect thing to say, or just to feel so ready to show up… this is how to go small, go kind, and go now. Press play and let’s make visibility feel safer, simpler, and more you.

Want deeper support? Apply for Ripen today.

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

I'm starting a new series where once a month I chat to a fellow coach to get behind the scenes (and screens!) of their business to see what's driving them, how they've set their work up for success, their thoughts on the industry and what they are looking forward to.

I can't think of a more apt coach than Carly to kick us off!  Carly is an ex-therapist turned coach who runs two businesses: The Midas Coach + The Fulfillionare Collective. 

We chat about how to stop helping clients so much (and why this matters), the three wisdoms of coaching, how Carly works with clients and what brings her so much hope about the industry right now.

I love our conversation so much!

You can connect with Carly on Instagram and Substack. And check out The Fulfillionare Collective right here. 

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Leadership in your coaching business isn’t about confidence hacks or bigger goals - it’s about growing your embodied capacity to hold more.

In this episode, I’m unpacking the Quiet Curriculum of Leadership - learning to feel safe with Responsibility, Receiving, and Rejection. 

We’ll look at how each one shows up in your business, the subconscious beliefs that can make them feel uncomfortable, and how to start expanding your capacity to lead from grounded self-belief.

If success on your terms has been feeling stretchy, this one’s for you.

Want support to grow your embodied capacity for your success? Apply for Ripen today. 

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

In this episode - my last as a 51-year-old! - I’m reflecting on a big year of change, clarity, and calm, and busting the biggest myth in the coaching industry: the idea that there’s one thing that will make your coaching business succeed. 

Spoiler: there isn’t. 

Instead, I share the five elements that truly create a sustainable, meaningful, and abundant coaching practice: Self-belief, Strategy, Sales, Service, and Scale - and why your business grows at the pace that you do. If you’re ready to stop searching for the secret and start building something steady, real, and joyful, this one’s for you.

If you’re ready to go all in on your coaching — to play the business game with confidence, deepen your self-belief, and feel fully supported along the way → you're invited to join Ripen, my mentoring partnership for thoughtful coaches. 

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in will spark your own exploration of your body story.

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Recorded in August, in this episode, I'm about halfway to my goal and finding that this process is creating the most unexpected ripple effects (especially in my coaching business).

We explore what it means to approach weight loss as an act of care - not punishment (and how both diet culture AND body positivity find fault with this approach). I share what's hard, what I'm learning, and how I'm interrupting old beliefs and patterns to create more vitality and nourishment.

Resources for you:

Meet Ali Shapiro.

• Body Stories 1 - Can you love yourself and still want to lose weight?
• Body Stories 2 - Under-nourished to moderately active
• Body Stories 3 - Emotions, embodiment and protein popcorn

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx