Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Anyone exhausted from the never-ending conveyor belt of advice about what coaches should be doing?! 

Start a Substack. Build a funnel. Use this *one magical caoching tool*.

I reckon instead of asking: “What else should I be doing?” we should start thinking about what it's safe to stop paying attention to.

In this episode, I’m exploring five seductive distractions that can pull thoughtful coaches away from the work that actually matters, and how to tell the signal from the noise in your business and your coaching.

Mentioned in this ep:

🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

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🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

I'm sharing the five questions I come back to whenever my own business feels wobbly, or when I'm supporting coaches inside Ripen. They're not quick fixes or growth hacks. They're the questions that help you understand what's actually happening in your business, so you can stop catastrophising, start paying attention, and focus your energy where it will make the biggest difference.

Whether you're just getting started or you've been coaching for years, I hope this episode reminds you that building a business isn't about finding certainty. It's about becoming more adaptable. You don't need to have it all figured out. You just need to keep asking better questions.

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Everyone's talking about using AI to create more content and we think that's the least interesting way to use it! In this episode, Nivek Harrison joins me to explore why AI doesn't have to make your coaching practice feel less human. 

We talk about where it can genuinely save you time, where it absolutely can never replace you, and how to use it without handing over your judgment, creativity or values.

Three reasons to listen:

• Forget churning out soulless content - AI can become an extra member of your team.
• Learn why your coaching is becoming more valuable, not less. 
• And of course we talk about some of the ethical questions: the hype, the built-in bias, and the weirdass hallucinations, so you can make thoughtful decisions about where AI might support you (or not).

Meet Niv:

• thevirtualchapter.co
• @thevirtualchapter on Instagram and Threads
• Effortless Online Systems Podcast https://thevirtualchapter.buzzsprout.com/

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I have been engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will spark your own exploration of your body story.

- 

In this sixth and final episode, we chat about the identity level changes that long-term consistent devotion to health has led to: the massive increase in possibility and potential, having a deeper sense of physical presence, the fun of shopping for clothes, and enjoying dates. As well as the vulnerability of having nowhere to hide, the grief and the dysmorphia. 

Resources for you:

Meet Ali Shapiro.

Past Episodes:

• Body Stories 1 - Can you love yourself and still want to lose weight?
• Body Stories 2 - Under-nourished to moderately active
• Body Stories 3 - Emotions, embodiment and protein popcorn
• Body Stories 4 - Becoming High Maintenance
• Body Stories 5 - Am I The Biggest Loser?

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

What happens when you give a TEDx talk, pack up your life, leave one country, return to another, and try to hold the grief, gratitude, excitement and sheer logistical chaos of all of it??

This episode (200th!!) is a thoroughly gossipy catch-up behind the scenes of the biggest month I can remember.

The complicated idea of "home," the unexpected things that happen when you put your hand up for opportunities that are a bit bum-squeeky scary.

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Marketing your coaching doesn’t have to mean posting more on social media. In this ep, I’m sharing a load of creative ways to get your work in front of the right people, that are creative, proven and designed to suit your preferences. If your marketing feels a bit stuck, inconsistent, or overly reliant on socials, this will give you plenty of grounded ideas to start experimenting with straight away. 

AND if you would prefer to never market in public, you can still have a full practice of clients - I'll share how. 

🌱 PLUS: all the ideas (including links) are available in a free download here: https://saspetherick.myflodesk.com/seeds 🌱

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it.

But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance?

In this episode, I’m exploring how our work as coaches and business owners is full of nuance, but this is a rarely commented-on skill! If you want to know why you feel overwhelmed by decisions and why you might be seeking out the wrong answers, this is a fun conversation. 

We’ll look at:
 – why our familiar ways of thinking feel so compelling 
 – how different ways of making meaning create different kinds of decisions
 – and what becomes possible when you stop trying to solve problems - for yourself and clients!

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you!

I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade.

What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what people actually needed. 

Vicky generously shares her experience of what it really looks like to build a coaching practice over time, including the doubts, the pivots, and the moment where it all starts to hum! I know you are going to love this one.

Connect with Vicky:

• Website
• Substack & Podcast
• Instagram

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time:

“How will I know when I’m ready to go all in on Coaching?”

And I’ve been thinking about it ever since!

Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for.

In this episode, I’m sharing a personal story about my own “all in” moment, the psychology of regret (and why it keeps us stuck), and the subtle self-doubt patterns that make thoughtful coaches hover just on the edge of beginning.

If you’ve ever felt almost ready… come and listen!

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Apply now for Ripen www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take?

In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through. 

We’ll explore the five things that make a goal actually doable - from choosing something juicy, to the research-backed truth about why being hard on yourself is a terrible strategy. If you’re ready to stop half-assing your goals (with a perfect plan you don’t follow) and start building real momentum in a way that feels sustainable, supported, and genuinely satisfying - listen in.

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Inside Ripen, we’ve just kicked off a round of Courage-based Goals, and the momentum already building is so fun! Want to join in?  Apply now: www.saspetherick.com/ripen 

Join The Coaching Well for Group Supervision here

FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  here

Website: www.saspetherick.com | Instagram:  @saspetherick

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx