Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

In this episode, I’m exploring the four ways self-doubt tends to show up for thoughtful coaches and how to interrupt these protective patterns with practical compassion.

You’ll learn a simple reflection process from my ICF-accredited Self-belief Coaching Methodology to help you understand why you feel stuck and how to shift into a whole new energy in your coaching business. BOOM.

PLUS: If you want to use this approach anytime, meet Betty the BeliefBot - my FREE custom GPT designed to help coaches move through self-doubt in under 15 minutes!

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

This was FUN to create! We're getting super dooper pragmatic with the five things that are essential to selling your coaching offer, including the one thing that makes everything else possible (spoiler: it's Self-belief).

I'm also sharing how I have applied the 5 Things and already sold four spots in Ripen (a programme that does not yet have an active sales page). 

Resources for you:

• If you want to chat more about Ripen apply here. 
• And if you want a gentle nudge out of self-doubt, meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!
• Let's get connected on The Gram: @saspetherick

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

The short answer is ABSOFUCKINGLUTELY YES! And in this episode, we explore why when the world feels increasingly dark, heavy, overwhelming and sad, our collective coaching work really really matters - not in spite of the heaviness, but because of it. 

You’ll hear why our work is part of building the new world that’s trying to come through. Plus I have five non-typical approaches for supporting yourself.

And if you’d like to feel replenished and supported as you do this work, come join us inside The Coaching Well →

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Two years ago I couldn't put my coat on without help (frozen shoulder). Yesterday I completed my 100th strength training workout this year. I KNOW! The last six months of getting stronger have had this huge ripple effect on how I am approaching the rebuild of my coaching practice. These five business lessons have come straight from the weight room: committing (when you don't quite trust the process), where the biggest gains have actually come from, what happens when you keep showing up, leaning on the right support, and remembering that we are always our first client. If you’ve been feeling wobbly, scattered, or just craving some encouragement on your coaching journey: this one’s for you!

Resources for you:

• Let's get connected on The Gram: @saspetherick
• If you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). 
• And if you want a gentle nudge out of self-doubt, meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

What happens when we ask the spirit world for guidance on the season ahead for coaches? In this conversation, my lovely pal Sarah Vermunt - a fellow coach and psychic - shares a collective reading for us! 

Sarah's guides help us to explore the energetic “weather forecast” for the coming months. Think of this as soulful guidance you can ground into your coaching practice: part mystical, part practical, all designed to help you feel resourced and ready for what’s next.

Resources for you:

• Book a private reading with Sarah
• If you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). 
• And if you want a gentle nudge out of self-doubt, meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

In this episode, I'm sharing five things to consider when it comes to the rise of artificial intelligence. Including what it actually is, what it can never do and why we should stop doing some things and lean heavily into others! 

If you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). 

And if you want a gentle nudge out of self-doubt, and to play with AI - meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

This week, I’m diving into the Core Four - the four simple, powerful foundations every coach needs to build a thriving practice. 

I’ll share how I’m applying them in my own business (from rewriting the Ripen sales page for the eleventy-seventh time, to jumping back on Instagram with my “how I got here” story), and why clarity on your core client, offer, nurture strategy, and sharing platforms makes everything easier. 

🔗 Links:

Procrastinating? InstallBetty the BeliefBot for FREE and get unstuck FAST! Betty is a custom GPT for Thoughtful Coaches, specifically trained to help you interrupt procrastination, overwhelm, and second-guessing yourself in under 15 minutes! → Meet Betty the BeliefBot 

Tell me about your first step! I'm back on The Gram → @saspetherick

Vix Muldrew's concept of the Girl Band. Vix on Instagram.

If you found this helpful, please Subscribe and Share this podcast with a coach pal who could use a boost of Courage & Spice.

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Welcome to Courage and Spice for Coaches! 

In this episode, I share the changes I'm making to focus my work (and the podcast) on holistic support for coaches, what I’m working on right now, and how I’m essentially “starting again” with 13 years of experience behind me. 

If you’re fresh out of coach training, stuck in procrastination, or feeling disheartened because clients aren’t signing yet — this episode is for you. 

I’ll give you one simple, doable takeaway to get moving, and a taste of what’s to come as I share the behind-the-scenes of building a coaching business that feels like a ripe peach. 🍑

🔗 Links:

Procrastinating? InstallBetty the BeliefBot for FREE and get unstuck FAST! Betty is a custom GPT for Thoughtful Coaches, specifically trained to help you interrupt procrastination, overwhelm, and second-guessing yourself in under 15 minutes! → Meet Betty the BeliefBot 

Tell me about your first step! I'm back on The Gram → @saspetherick

If you found this helpful, please Subscribe and Share this podcast with a coach pal who could use a boost of Courage & Spice.

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.

This episode is part of a podcast series called The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in will spark your own exploration of your body story.

💫 Subscribe below and I’ll send podcasts and posts straight to your inbox:

In this second episode, we talk about:

* Three months in, and the identity shifts are feeling more established!

* How I’m learning to enjoy intentional exercise (after a lifetime of not)

* The unexpected ripple effects of engaging in movement

* Developing the capacity to experience uncomfortable emotions (without eating them)

* How to cultivate self-compassion without resignation

* The Rate of Perceived Exertion (RPE) and why we underestimate our strength and power

* Why support from others makes the real difference

* The cult of protein is real (the Kardashians are cashing in)

Resources for you:

* Discover more about Ali Shapiro

* Park Run

* Kloud Popcorn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com

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🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Sarah Vermunt is a longtime pal, career coach and the founder of Careergasm. She's written books about careers and columns for Forbes, Inc., Entrepreneur, Fortune, and Fast Company. She’s had a regular coaching spot on the tele in Canada.

Three years ago, out of the blue, Sarah started having psychic clairvoyant visions. She did not see this coming. Since then, life-long City-dweller Sarah has moved to a small town with a vibrant community of witches (it sounds a lot like Stars Hollow). She is now helping other newly awakened intuitives through her side quest venture: ‘Psychic Normies’.

Sarah and I chat about:

* The rise of clairvoyance and energy work over the last few years.

* The importance of discernment in the intuitive community.

* The need for energy alignment (especially with mentors).

* How to navigate chaotic times, with Sarah sharing her vision about what 2025 holds for us all.

Resources for you:

* Psychic Normies

* Book a personal energy reading with Sarah

* Sarah’s career coaching work: Careergasm

* Sarah on The Gram

***

🪴 FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it 

🍑 Apply now for Ripen www.saspetherick.com/ripen 

🌀 Join The Coaching Well for Group Supervision

🌼 Website: www.saspetherick.com | Instagram:  @saspetherick

👋🏼 If you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx