Michael Varda from Craft Beer Advisory Services joins the podcast and shares early insights on 2023 taproom data trends. 

The goal of Michaels data is to show you why customers come to your taproom and what you can do to keep them coming back. 

Key Points

• The #1 factor in negative experiences: It's food. 
• What the "Food Ladder" can teach you about a customer's likelihood to come back to your taproom.
• Michael's mind blowing data point: 1 in 3 negative experiences are related to first impressions.
• Two years ago, 1 in 10 negative experiences mentioned price. Now it's 1 in 4. Pricing matters. Michael shares tips on how to be strategic when pricing food and beverages.

Resources

• Learn more about Craft Beer Advisory Services
• Join the Network of beer industry professionals

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today on the podcast we hear from Brynn Keenan from Grist Analytics.  Brynn and I talk all about brewery data and key metrics to track to ensure cost effectiveness in production.
 
Key Topics

• Case studies of how Ninkasi and New Belgium cut production costs and increased tank capacity
• KPI's used to track efficiency, throughput, resource utilization and equipment performance

Resources

• Connect with Brynn, [email protected] 
• Connect with other brewery owners and operators 

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today on the podcast we hear from Justina Marcial, Director of Operations at Cape May Brewery. 

Justina shares Cape May's story of selling their distribution rights, how they build a strong culture with their 7 core values, and how they take company communication to a new level with a structured process. 

Key Topics

• Cape May's financial and business planning process, software stack and 2024 goals
• SWOT planning, Swim Lanes, and Resolutions - Cape May's keys to success
• How to use a business coach in business planning

Resources

• Connect with Justina Marcial at Cape May Brewery
• Learn more about the financial network for brewery owners and operators

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today on the podcast we hear from Dave Williams, VP of Analytics & Insights at Bump Williams Consulting.

Dave shares tips on how to create a portfolio strategy for the new year. He highlights several areas where beer is "winning" and how breweries can take advantage. And we dig into pricing and price sensitivity at retail.

Pricing is a big deal. Dave shares what you need to know about pricing trends and consumer behavior, so that you can position your products for success.

Key Topics

• Trends in ABV, beer styles, pack sizes - what's working, what's not
• What you need to know about pricing and price elasticity

Resources

• Learn more about BWC and connect with Dave on LinkedIn
• Learn more about the network of beer industry professionals

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

In today's podcast we share tips and tactics to build your taproom financial plan.

The process of financial planning (budgeting) can be long and arduous. Today, we talk about how to make it easier and maybe even enjoyable!

Key Points

• How to motivate your taproom manager to tackle the budget
• The first steps you should take when starting your plan
• Models and explainer videos to guide you through creating your taproom financial plan

Resources

• Learn about Taproom Success and claim your FREE MONTH
• Taproom financial planning...where to begin

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today on the podcast we hear from Scott Birkner from Dogwood State Bank.

If you're looking to fund a startup brewery or expand existing operations, you'll want to listen to this podcast.

Scott shares all the details you need to know about SBA lending and how to position yourself to get the best loan possible. 

Key Points

• Types of SBA loans available to breweries 
• Eligibility requirements, interest rates and terms
• The most common errors breweries make in their financial projections
• Specific requirements for start-up brewery loans

Resources

• Connect with Scott Birkner - [email protected] or cell: 704.564.5940 
• Check out the financial network for breweries

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

In today's podcast Bump Williams shares an early read on the BWC growth strategy survey.  

The results are...surprising. 

The survey is sent to hundreds of retailers, wholesalers and breweries, and asks one simple question:  What are your strategies for growth in the upcoming year?

The results are tallied, sorted by the most common answers, and analyzed to determine overlap amongst the companies in the 3-tier system.  

One of the goals of the survey is to identify where there is alignment or common growth approaches in the 3-tier system. 

One big takeaway: The results show a lot of misalignment. 

What does misalignment look like? Past surveys have shown breweries focused on innovation, while distributors focus on core brands, and retailers emphasize high-end products.  Hard to grow when everyone is rowing in a different direction.

Key Points

• Top 3 growth strategies for retailers, wholesalers, and breweries
• The divergence of growth strategies keeps getting wider
• How beer industry companies can use this information to align their own growth plans

Resources

• Learn more about how Bump Williams Consulting can help with your growth strategy
• Join the network of beer industry pro's

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today we hear from Andrew Coplon, founder of Secret Hopper, a mystery shopping service for taprooms and brewpubs.

Andrew has tons of data to share from over 6,000 unique taproom visits.

Examples include adding paper menus to increase guest spending by 25% and increasing to-go beer sales by 5x with one simple question. 

Key Takeaways

• The most important taproom data points to measure and manage  
• Tactics to train and motivate your staff 
• How Secret Hopper provides feedback and data on the customer experience 

Resources

• Learn how Secret Hopper can transform your taproom business
• Data points: The impact of menu types on taproom spending

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today on the podcast we hear from Metazoa Brewing Vice President Lauren Frederick.

Lauren's background is in sales and marketing, but she shares her tips and tactics to learn the financial aspects of running a brewery.

Many brewery operators are non-financial managers. In today's episode you'll hear Lauren's journey from sales rep to vice president and the financial knowledge she learned along the way. 

Key Topics

• Metazoa's brewery financial planning process
• Software stack, key metrics, and compensation structures 
• Favorite industry publications, resources, and podcasts 

Resources

• Connect with Lauren Frederick - [email protected]
• Join the beer industry finance group

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today on the podcast we review a tool you can use to amplify cash flow in your brewery, it's called Melio.

Melio is one of the fastest-growing B2B payments companies in the U.S. and is reinventing the way customers and suppliers pay each other.

You'll hear from Aaron Gervais, CEO and co-founder of Otherwise Brewing, a gluten-free brewery based in San Francisco. Aaron uses Melio to streamline customer receipts and supplier payments.

Key Topics

• How to use a payment platform to speed up collections from retailers
• Options to pay suppliers and vendors using Melio
• Otherwise Brewing's journey to create a gluten-free brewery

Resources

• Connect with Kate at Melio Payments: [email protected]
• Learn more about Melio 

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.